Technology in Marketing

These flashcards cover key terms and definitions related to the use of technology in marketing, enhancing the understanding of ICT applications in business.

Electronic Point of Sale (EPOS)

A system that allows companies to gather customer buying habits information.

Online Surveys

Cost-effective methods for collecting customer feedback through the internet.

E-commerce

The buying and selling of goods online, providing convenience for customers.

Databases

Used for market research by storing customer data for targeted marketing.

Spreadsheets

Tools for storing sales information and analyzing market trends.

Internet Advertising

Advertising through websites to reach a wider, targeted audience.

Customer Loyalty Cards

Cards that track purchases and offer rewards for customer loyalty.

QR Codes

Quick Response codes used for linking to web content or promotions.

Market Segments

Specific groups of customers targeted by advertising campaigns.

Social Media Marketing

Using social platforms to engage with customers and promote activities.

Cost-Effective Marketing

Marketing methods that save money while reaching a large audience.

Household Delivery Services

Convenience offered by businesses delivering products to customers' homes.

Targeted Advertising

Ads directed to specific audiences based on their online behavior.

Consumer Feedback Forms

Forms that collect customer opinions and data after purchase.

Security Measures

Steps taken to protect customers’ credit card information during online transactions.

Customer Behavior Analysis

Understanding customer buying habits to improve marketing strategies.

Instant Notifications

Alerts sent to customers via mobile apps regarding products and offers.

Apprenticeship Program

Training opportunities offered through restaurants to young individuals.

Push Notifications

Alerts sent to a user’s device to encourage engagement with products.

Online Market Research

Gathering information about consumer preferences through digital means.