e - Social Media Report ME - MENA 2020

**T OR F**

**Social Media Users in MEA (Middle East and Africa) spend the most time on social networks,** averaging over 3.5 hours per day.

true

**Internet users in the MEA have an average of 8.4 social media accounts**,

\
__________, with an average of 10.5 accounts, has “the highest number of social media accounts per person globally.

UAE

**Top TikTok influencers grew their fanbase by an average of 65%**, between February and August 2020, with the highest engagement rates in (countries) __________, ________ and _____________. Few influencers have successfully crossed over from other platforms.

Bahrain, Oman and Saudi Arabia

BOS

**________ is the 9th largest national market for Facebook in the world, with 44 million users**

\
**_________ is the only other MENA country in the Top 20, with 37 million users.**

**Egypt; Turkey**

**Four MENA Countries, __________, ________, ________ and _______ are in the 13 largest national markets for Snapchat worldwide**.

**Saudi Arabia, Turkey, Iraq and Egypt**

\
SETI

**79% of Arab Youth say they get their news from ________ ______**. That’s up from 25% in 2015.

**social media**

**T OR F**

**Lebanese pop artist, Elissa, is the Arab world’s most influential person on** ==__**Twitter**__== and the only Arab figure in the **50 most powerful international influencers**

true

**Influencer budgets appear to have been impacted by the COVID-19 pandemic**, due to: (3)

* reduced marketing budgets


* concerns about brands being linked with people sharing misinformation


* relevance to COVID-era lifestyles

**T OR F**

^^**Facebook**^^ **rolled out 9 content partnerships**, while **Snapchat** **launched 40 new shows**, specifically for the Holy Month.

true

**Snapchatters in ______, ____________, and _________, spent 77 minutes a day on the app during the Holy Month. Watch time on Snapchat Discover had increased by over 50% year-over-year.**

**UAE, Saudi Arabia, and Kuwait**

**Some content creators, like Nas Daily, continued to grow their businesses.**

\
**Popular Saudi YouTubers, the Moshaya Family, partnered with** **Spacetoon****, a pan–Arab free–to–air TV channel, to turn the family into a lifestyle franchise featuring toys, games and animation series.**

**T OR F:**

**Businesses are increasingly using** %%**WhatsApp**%% **for business communication.**

\
Travel agency ==__Almosafer__==, telecom providers ^^__Zain__^^ Bahrain and ==__Ooredoo__==, as well as the leisure resort %%__Yas Island__%% in Abu Dhabi, are using the platform for customer relations.

true

**Social Media users in _________ _______, _________, ________, ______ and ______** are more likely to use social to research brands than the global average.

**Morocco and Egypt, Saudi Arabia, Turkey, Israel and UAE**

**what was the effects of Lockdowns on small buisnesses and their sales?**

**encouraged some small businesses to digitize.**

\
A survey in Egypt, Saudi Arabia and UAE, reported a 25% increase in digital sales, as more small businesses used social to promote goods and services.

**_______** **________ and _______** **_______ are some of the highest-ranked brands in the region.**

\
==Google, WhatsApp and YouTube== were in the Top 10 for Egypt, Saudi Arabia and UAE in YouGov’s 2020 Best Brand Rankings.

**Social networks; tech companies**

**_________- was used by multiple governments to address issues and concerns related to COVID-19**

\
Abu Dhabi’s health department launched an automated “Chatbot” allowing users to get answers to common questions about the virus.

**WhatsApp**

**UNICEF and government agencies partnered with ________ and _________ to deliver public health campaigns related to the pandemic.**

**influencers and platforms**

**T OR F**

**Platforms monitored and shut down social media accounts determined to be spreading pro-government messaging.**

\
Thousands of accounts from MENA across the region were suspended in 2020

true

**The Saudi Ministry of Health launched a coronavirus awareness campaign in collaboration with _________ and ________**, a digital content creator.

**Snapchat and Trend**

**______, ______ _________ also had an impact.** Black Lives Matter resonated across parts of the region, as social media users discussed what this meant for the Arab World.

\
In Lebanon, users responded on social media to the horrific explosion which killed several hundred people. Hundreds of Lebanese offered shelter using #OurHomesAreOpen in Arabic and English, to help those displaced by the tragic event.

**Grassroots, bottom-up campaigns**