CH 13. MARKETING ( ADVERTISING STRATEGIES AND GOALS)

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7 Terms

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What are the advertising strategies?

  1. Message

  2. Media (form)

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  1. Message strategy

What message you want to give

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  1. Media strategy:

How and where you’ll do it. (Social media, T.V etc..)

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What are the Goals of advertising:

  1. Inform

  2. Persuade

  3. Remind

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  1. Persuade

Persuade ppl to buy the product or switch products

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  1. Inform:

For ppl to learn or learn something new abt the product

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  1. Remind

Keep the brand in their mind

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