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Characteristics of an entrepreneur
Innovative, risk-taking, hard working, organised, persuasive and a leader
Reasons for starting a business
Making a profit, Investing money, Work-life balance, skills and interest, Being your own boss
What is an enterprise?
Actions of someone who takes a risk by setting up, investing in and running a business
What is an entrepreneur?
A person who takes calculated risks through starting a business
What does a business do?
Provides goods and services to customers or to other businesses
What is a good?
physical products eg. Cars
What is a service?
intangible products eg. Cleaning
What is a social enterprise?
A business that is set up to help society rather than to make a profit.
What are the factors of production?
Land, Labour, Capital and Enterprise
What is land?
natural resources used to produce goods and services
What is labour?
physical or mental effort
What is capital?
machinery
What is enterprise in factors of production?
ideas, talents, ability to find finance
What is a primary business?
Extracts or develops natural resources such as timber or oil
What is a secondary business?
Makes use of extracted primary materials to build manufacture or develop finished goods
What is a tertiary business?
Provides the services the needed to meet the needs of the end users eg. Insurance
What is a want?
A good or service we would like but do not have to consume to survive
What is a need?
A good or service we have to consume
What is opportunity cost?
what needs to be given up in order to obtain something
What are the 5 words in Pestle? - influences on a business
Political & Legal, Environmental, Social, Technological, Economy
Political & Legal
the way in which governmental decisions and new laws affect a business
Environmental
How environmentally friendly a business is, are they being ethical?
Social
what people spend their money on, viral trends(Prime) and how people live their lives
Economy
The money flowing into, within and out a country. Inflation rates, interest rates, unemployment and exchange rates all affect a business
What is an internal factor in a business?
Something the business can control
What is an External factor in a business?
something the business cannot control
What is a sole trader?
business owned and operated by one person
Advantages of being a sole trader
simple and cheap, you control the company, the money belongs to you, minimal financial reporting
Disadvantages of being a sole trader
unlimited liability, harder to raise a finance, don't get paid leave, legally responsible for your business
What is unlimited liability?
The owner is personally and fully responsible for all losses and debts of the business
What is a partnership?
business owned by 2 or more people, have unlimited liability
What type of business is likely to be a partnership?
Doctors or vets
What should a partnership agreement include?
how profits are to be shared, how much each person must invest in the business, how decisions are to be made, what happens if someone wants to leave
Advantages of Partnership
losses can be shared, simple to form, more money can be invested, shared workload
Disadvantages of Partnership
unlimited liability, profits to be shared, decision making can take longer
What is limited liability?
If the company falls into debt you only pay back what you invested
What is a company?
legal structure of a business
What is a shareholder?
someone who owns part of a company/business
What is a Private Limited Company(ltd)?
Owned and run by shareholders who are family and friends
Advantages of being a ltd
limited liability, easier to raise a finance, original owners are likely to stay in control,
Disadvantages of being a ltd
finance limited to people you know, more paper work than sole traders, shareholders must agree about the profits
What does a business need to do to register as an ltd?
appoint directors, name shareholders, register with companies warehouse
what is a public limited company(plc)?
a business that has floated on the stock market, usually a much larger organization.
Advantages of a plc
limited liability, can raise a lot of money, business has status
disadvantages of a plc
expensive to set up, financial documents are available to the public, risk of company being taken over
What does a business have to do top become a plc
send a copy of its annual accounts to the companies house, have general meetings and invite shareholders to attend, have a minimum $50,000 share capital
What is the difference between limited and unlimited liability?
in unlimited liability the owner of the business is responsible for all debts it might acre, however in limited liability the owner is not responsible for these debts
What is a non for profit organisation?
An organisation set up for a purpose other than profit
What must a non profit organization do?
still meet legal requirements, register with HMRC and have a 'registered charity number', invest at leas 50% of its surplus money back into the enterprise
What is a mission statement?
a statement of the organization's purpose - what it wants to accomplish in the larger environment
Corporate objectives
Medium to long term goals established to co-ordinate the business
What must objectives be?
SMART
• Specific - clearly state what is to be achieved
• Measurable - outcome is a number value that can be measured
• Achievable
• Realistic - target is possible given the resources available
• Timed - target will be met within a given period
Why do businesses set objectives?
allows planning, focus for employees, direction, measurement of success
What are the key corporate objectives?
profit maximisation, survival, growth, quality, market share, share value, social responsibilities
What is market share?
the percentage share a business has of an entire market
How to calculate market share?
market share value/whole market value x 100
What affects choice of objectives
size of a business, level of competition, type of business
Why businesses might change objectives
internal reasons - a business has reached its past objective and needs a new one, external reasons - new competitor may force a business from profit maximisation to survival
What is revenue?
Income gained by a business selling goods or a service
What is revenue formula?
Selling price x quantity sold
What are costs?
Expenses paid to set up and run the business
Total costs formula
total fixed costs + total variable costs
What are fixed costs?
costs that do not vary with output
Examples of fixed costs
rent, insurance, salaries
What are variable costs?
costs that change as output changes
Examples of variable costs
Wages, packaging, delivery costs
What is profit?
the difference between total revenue and total cost
Profit Equation
total revenue - total cost
How to increase profit
Increase sales revenue
Cut costs
What are the 4 functions of a business?
Finance, Operations, Marketing and Human Resources
What does the marketing department do?
Promote products, market research, advertising and branding, sales support
What do the operations department do?
Oversee production, make sure products meet quality standards, outsourcing, procurement
What do finance departments do?
Record financial transactions, budgeting, investment management, financial analysis
What do HR departments do?
Recruitment, training of employees, disciplinary actions, management employee interactions
What is a stakeholder?
A person, group of people or an organisation affected by a businesses activities or decisions
Internal Stakeholders
Managers + employees, shareholders/owners
External Shareholders
Suppliers, competitors, banks, government, local community, customers, pressure groups
Difference between a stakeholder and shareholder
A shareholder owns part of a public company through shares of stock, while a stakeholder has an interest in the performance of a company for reasons other than stock performance or appreciation.
What does the amount of interest or influence a shareholder have depend on?
The size of a business, the number of customers a business has, the type of products and the location of a business
What factors affect the location decision of a business
Raw materials, employment, competitors, infrastructure, proximity to target market, finance
What is a business plan?
a document created by a business or entrepreneur that provides details about each element of the business.
What is the purpose of a business plan?
Can be used to measure actual performance, helps raise finance from outside providers, provides a focus on objectives, helps with organisation
Advantages of a business plan
May help secure finance
Maps out the actions needed to achieve business success
Helps measure the success of the business
Disadvantages of a business plan
-Costs time and money to plan
-Hard to predict future for start up businesses
-If inaccurate can demotivate staff
Methods of internal growth
franchising, opening new stores, e-commerce, outsourcing
What is franchising?
a right to use a company name or business in a certain way
Advantages of Franchising
The business can expand faster as it doesn't need to finance the opening of the store, but benefits from the sale of additional products
Disadvantages of Franchising
a loss of some decision making control, along with lower levels of profit for both a franchisee and franchisor. Franchises can also be expensive to set up and manage.
What is outsourcing?
when a business uses another business to produce for it
Methods of external growth
merger, takeover
Horizontal integration
when two competitors join through a merger or takeover
Vertical integration
a business joins with its suppliers (backward vertical) or its distributers (forward vertical)
Conglomerate integration
a business joins a business in a different market
Advantages of Growth
economies of scale, access to more retailers, greater brand awareness, less vulnerable to takeover, spread risk
Disadvantages of growth
Diseconomies of scale, slower decision making, communication more difficult
average cost per unit formula
total cost / output
economies of scale
factors that cause a producer's average cost per unit to fall as output rises
Purchasing economies of scale
bulk buying discounts which will reduce the unit cost of each product.
Technical economies of scale
As a business gets bigger it can purchase more advanced machinery and equipment, increasing output
Diseconomies of scale
increases in cost per unit when output increases