marketing test 1

Jamal, a customer of associated bank, feels that the bank has meant his expectations for high-quality service. He gives the bank high ratings on his feedback form and also recommends the bank to his friends and family. Jamal‘s evaluation of associated bank is a reflection of.

Customer satisfaction

As in social media network, Facebook has evolved to fill users needs for a variety of communication beyond simply updating the status or posting photos or video from their day-to-day life. Uses like Jose can now post messages that they are looking to buy or sell items. Jose recently posted that he had a solid oak dining room table and chairs for sale in great condition for $250. Caleb and his partner have been looking for a dining room set, but they don’t use Facebook, only Instagram and Twitter. Is it likely an exchange will occur?

No, it is not likely an exchangeable occurred because the parties are not using the same platforms of Communication.

We “give up “money to “get” the goods and services we want. Giving up something in order to receive something else is an example of the basic marketing principle of

Exchange

A company that creates a marketing strategy to a attract consumers who want to interact anywhere at any time and expect interactions with the company to be easy is most likely practicing

On demand marketing

A firm assumes that a cell does not depend on an aggressive salesforce, but rather on a customer’s decision to purchase a product

Market oriented

Marketing can occur, even if an exchange does not occur. When Sally Rodriguez sold her car, she put an ad in the local newspaper and a lot of potential customers to test drive the vehicle. Sally engaged in marketing by. , even if no one bought her used automobile

Advertising

The Shoe Company and Bob’s Natural Foods outperform their competitors in today’s marketplace because they try to find out what their customers want, and they do their best to provide the products and services that their customers request. They derive their understanding of the competitive arena for me oriented focus

Market

Apple has a history of Creating computers, operating systems, and other gadget tree that it hopes the public will want and buy because of apple’s reputation for innovation

Production orientation

Rankings as well as word-of-mouth from satisfied, customers, drive additional sales for automotive companies. However, because this orientation uses an aggressive marketing style the main problem with a. is that there is a lack of understanding of what customers want and need. The customer is not in charge.

Sales orientation

Employees at Lucerne luxury hotels developed the service guidelines. The guidelines include brief statements, such as “I own an immediately resolve guest problems.” These employees sustain the company success in addition to taking responsibility for their actions because they are.

Empowered to put values into action

The relationship between benefits and the sacrifice necessary to obtain those benefits is known as

Customer value

One vision and publisher video games, monitored social media conversations that are relevant to its productions and follows up on those conversations. This long-term focus on customer needs is the hallmark of.

Relationship marketing

The discovery interpretation and communication of meaningful patterns and data is referred to as

Big data

According to the an organization exists, not only to satisfy customer once in these, but also to preserve or enhance individuals and the communities long-term best interest

Societal marketing orientation

Walgreens has addressed the health problems of local communities. To help solve the nation’s opioid crisis Walgreens Institute of opioid utilization management protocols installed drug disposal collection units, and just updating his pharmacist on the dangers of prescription drug drugs. Walgreens is an example of a company with a.

Societal marketing orientation

Developing long-term sources of clean water to improve health and preserved local ecosystems while creating a competitive advantage is an example of

Environmental sustainability

which of the following is an element of a marketing mix?

Investment strategies, investment strategies, pricing strategies, or trade restraint strategies

Pricing strategies

In the context of the innovation matrix which of the following decisions is designed to take company strategies into new markets?

Adjacent, innovations, retroactive, innovations, core, innovations, or transformational innovations

Adjacent innovations

involves design designing activities relating to marketing objectives and the changing marketing environment

Market planning

Which of the following firms is most likely to realize a competitive advantage through product/service differentiation?

A firm that provides highly reliable product products

The goal is strategic planning is

Long-term profitability and growth

Ben & Jerry’s is focused on the communities in which it serves. In the UK the company has a bus that travels through the streets during festival selling ice cream. The profits gain support charitable causes such as “child line” a counseling service for children and young people. This is an example of.

Corporate social responsibility

Starbucks, supports literacy campaigns, and every community in which it does business. Starbucks wants to give back to the community in a meaningful way bad illness. Which of the following is a component of the pyramid of corporate social responsibility represented by the Starbucks literacy effort?

Philanthropy

Which of the following ethical theories first identifies an ethical dilemma, and then draws a comparison with other similar dilemmas and prior experiences to reach the best possible solution?

Casuist, ethical theory

Juan is a customer of Home Depot. He buys all of his best building supplies from Home Depot because as a stakeholder, he trust Home Depot to

Deliver quality goods to him in a timely manner

Which responsibility among the four components of the pyramid of corporate social responsibility acts as the foundation for the other three responsibilities?

To make profits

The western company wants his employees to behave in an honest trustworthy manner. For this reason, the western company has a written company guideline to help marketing managers other employees make better decisions. The guideline is called.

A code of ethics

Which of the following ethical theories state that it is an organizations social responsibility to pay attention to the interest of every affected stakeholder in every aspect of an organizations operation?

Stakeholder theory

According to Ansoff’s strategic opportunities, matrix a firm using the market penetration alternative with try to

Increase market share among existing customers

A statement of what is to be accomplished through marketing activities is called

A marketing objective

This is a strategy of increasing cells by introducing new products into new market

Diversification

The elements of a marketing plan include: mission statement, SWOT analysis, objectives, and implementation evaluation control.

Marketing strategy

A situation analysis is sometimes called a capital SWOT analysis. What does capital SWOT referred to?

Strength, weaknesses, opportunities, and threats

The population group that falls between ages 9 and 12 and presents great opportunity to American marketers with a huge spending power is known as

Tweens

A business that requires a greater expenditure for equipment than for labor is called

Capital intensive

The study of people’s essential statistics, such as age, race, and ethnicity and location is called

Demography

Saving money is a major priority for. Who are generally economical and look for value when making purchases.

Gen Xers

Marketing that aims at markets across the world is called

Global marketing

Currency markets operate under a system of , which is a system in which the prices of different currencies move up or down based on the demand for and the supply of each currency

floating exchange rates

People born between 1981 and 1996 and who comprise the largest group in America America’s workforce are known as

Millennials

Which of the following is true about inflation?

Inflation is an indicator of the decrease in the value of money

McDonald’s is a company that has franchisees worldwide. McDonald’s understands international marketing opportunities uses effective international marketing strategies and knows the threats from foreign competitors and all markets. McDonald’s takes advantage of.

A global vision

Which of the following refers to the total market value of all final goods and services producing a country during a given time period?

Gross domestic product

Which term refers to a comparison of income versus the relative cost of a standard set of goods and services in different geographic areas

Purchasing power

A country has a. when it can produce the product or service at a lower cost than any other country or when it is the only country that can provide the product or service.

Absolute advantage

The hard rock restaurant in hotel chain operation locations around the world, Las Vegas, Vegas, New Orleans, Chicago, Shanghai, Paris, and Berlin, the name a few. Each location outside the US is considered a subsidiary and allowed to compete independently in domestic markets. Hard rock is utilizing a. strategy

Multi domestic

Scientist at the national Institute of health and other institutions are trying to produce a vaccine that would effectively prevent the COVID-19 virus. The virus has adversely affect the population of worldwide. What specific form of research attempts to develop new or improved products like the COVID-19 vaccine

Applied research

Bonnie is a dog lover. She walks her border collie every day, takes him to obedience classes, and buys him the newest doggy toy. Bonnie’s friends are all involved in showing and breeding dogs. They only buy high-quality organic pet food and other outstanding pet products. Which of the following refers to a group of people for which an organization designs a marketing mix in this case pet products, intended to satisfy the needs of pet owners like Bonnie?

Target market

Apple sells his iPhone iPhones all over the world without any modifications in the design. The iPhone purchased to New York is the same as the iPhone purchased in Shanghai. This is an example of.

Global marketing standardization