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These flashcards cover key concepts from the lecture on health communication, misinformation, and overgeneralized messaging, emphasizing definitions and critical distinctions.
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Overgeneralized Health Messaging (OHM)
Factually accurate information that becomes misleading due to lack of individual applicability.
Health Misinformation vs Overgeneralized Messaging
Misinformation leads to immediate/or acute consequences while overgeneralized messaging results in delayed/long-term consequences.
Mechanism of Harm
Health Messaging Invetigators (HMIs) communicate to vast audiences, leading to failure to account for individual differences.
Parasocial Relationships (PSRs)
Create an illusion of closeness and increase likelihood of applying influencer advice personally.
Misguided Self-Comparison
Risk in interpreting 'What I Eat in a Day' content as prescriptive for personal dietary habits.
Mental Health Risks
Public symptom-sharing can lead to self-diagnosis and misdiagnosis, especially affecting adolescents.
Context-Based Evaluation
A theoretical shift that evaluates information based on applicability rather than binary true/false.
Epidemic of Inexpertise
Phenomenon where non-expert health social media influencers are viewed negatively due to personal experience mistaken for expertise.
Countermeasures in Health Communication
Strategies including improving literacy, educating influencers, regulatory interventions, increasing expert presence, and implementing verification systems.
Health Literacy
The ability to critically evaluate health information to make informed decisions.
Influencer Credibility
The perceived trustworthiness and expertise of social media influencers, impacting follower decisions.
Echo Chamber Effect
A situation where individuals are exposed primarily to information that reinforces their preexisting beliefs.
Algorithmic Amplification
The process by which social media algorithms promote certain content based on user interactions.
Health Communication Strategies
Approaches used to convey health-related information effectively to various audiences.
Social Media Ecology
The interaction and interrelation between different social media platforms and their users.
Information Overload
A state in which a person is exposed to more information than they can process or utilize effectively.
Emotional Contagion
The phenomenon where emotions spread among individuals, especially in social media contexts.
Digital Health Literacy
The ability to find, understand, and use health information in digital formats.
Influencer Marketing Risks
Potential negative consequences associated with promoting products through social media influencers.
Personal Branding
The practice of individuals marketing themselves and their careers as brands.
Biased Information Sources
Sources of information that present data in a way that favors one perspective or viewpoint.
Mental Health Stigma
Prejudice against individuals with mental health issues, often exacerbated by misinformation.
User-Generated Content (UGC)
Content created by the users of a platform, often used to promote authenticity.
Data Privacy Concerns
Issues related to the protection of personal information shared online.
Crisis Communication in Health
Strategies used to communicate effectively during health-related emergencies or controversies.
Who conducted the study and authored the article?
Lies Sercu
What are the different kinds of Health Literacy?
Functional, Interactive, Critical
Food Literacy (FL)
Inter-related knowledge, skills, and behaviors, required to plan, manage, select, prepare, and eat food to meet needs and maintain diet quality and dietary resilience over time
Functional HL/FL
Basic, practical skills: reading labels, understanding simple health or nutrition information and using it in everyday life
Interactive HL/IL
More advanced communication skills that allow people to extract, discuss and apply health/nutrition information from different sources and in social interactions
Critical HL/CL
Higher-level skills used to critically evaluate information, question sources, and exert control over determinants of health and diet