Consumer Behavior Quiz 9, Ch. 15

Question: Which source of information includes inspection or product trial?

Multiple Choice independent sources memory marketing sources personal sources experiential sources

experiential sources

Question: Past searches, prior personal experiences, and prior low-involvement learning are examples of which source of information?

Multiple Choice personal sources marketing sources independent sources memory experiential sources

Memory

Question: Brands that are found completely unworthy of further consideration are members of the

Multiple Choice inert set. evoked set. discarded set. excluded set. inept set.

Inept set

Question: Which of the following involves techniques designed to ensure that a company’s Web pages appear high on an Internet search result list?

Multiple Choice spam search engine optimization market segmentation behavioral targeting blogging

search engine optimization

Question: The maintenance marketing strategy is appropriate if consumers use extended decision making and the brand is in the evoked set. Group starts True or False?

False

Question: Which of the following statements is FALSE regarding appropriate alternatives?

Multiple Choice Marketing strategy that focuses only on creating awareness is adequate. Alternatives the consumer does not know about compose the unawareness set. An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem. Brands for which a consumer is aware of but basically indifferent toward compose that consumer’s inert set. The brand found completely unworthy of further consideration is a member of the inept set.

Marketing strategy that focuses only on creating awareness is adequate

Question: Brands for which a consumer is aware but basically indifferent toward compose his or her

Multiple Choice consideration set. inert set. evoked set. inept set. excluded set.

inert set

Question: Which information source is NOT actively acquired by consumers?

Multiple Choice personal experience marketer information past searches independent groups low-involvement learning

low-involvement learning

Question: The desired features or characteristics required to meet a consumer’s needs are his or her

Multiple Choice evaluative set. consideration criteria. evoked set. evoked criteria. evaluative criteria.

evaluative criteria

Question: Which marketing strategies are appropriate for nominal decision making?

Multiple Choice maintenance strategy and intercept strategy maintenance strategy and disrupt strategy capture strategy and acceptance strategy preference strategy and acceptance strategy capture strategy and intercept strategy

maintenance strategy and disrupt strategy