Practicum Final

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What is the definition of advertising?

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What is the definition of advertising?

The nonpersonal presentation of ideas, goods, or services by an identified sponsor

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According to Hunt, how many advertisements are we exposed to a day?

500

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What are the 6 machines of show business?

Telegraph Photography Motion Picture Radio/ Recording Industry Television Computer Age

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What is considered the fourth estate?

Media

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What three significant word-based movements created the “fiery word”

Protestant Reformation Puritanism The American Experience

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According to Hunt, what is God’s chief choice of communication?

Writing

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Define ethos, logos, and pathos

Ethos= ethics Logos = logic Pathos= emotion

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What was the key defining factor of the dark ages according to Hunt?

Oral tradition took over the literate tradition and literacy faded

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What is the known truth according to Hunt?

God’s Truth

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According to Hunt, what are the first and second curriculum?

First curriculum: electronic media Second curriculum: school

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What is the new curriculum?

Images

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What is a typographic mind and how does it think?

A mind shaped by reading. It thinks conceptually, deductively, and sequentially

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What is the difference between communication and dissemination?

Communication occurs when a message is encoded and decoded by the receiver Dissemination is to scatter information far and wide. There is no direct target audience or strategic part of the process

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What is the definition of a commodity?

Something that can be bought or sold

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What are the three attributes to cultural upheaval?

Values Practices Artifacts

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What made newspapers affordable to the masses?

The Penny Press

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Hunt argues that the machines of show business have brought what back to life?

Gods

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What are the top three psychological appeals of advertising?

Fear Sex Sense of belonging

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What are the two types of purchases according to Hunt?

Impulse buy Considered purchase

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What is the strategic communication process that creates mutually beneficial relations between organizations and their publics?

Public Relations

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Contrast Modernism and Postmodernism

Modernism: idea of objectivity, word-oriented, “teach me” Postmodernism: idea of subjectivity, image- oriented, “entertain- me”

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What degree does Hunt have?

A PhD in communications

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Where was Hunt a professor?

The University of Tennessee at Martin

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Name the 4 ways we can resist anti-intellectualism

Personal Home Church School

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Technology is not ____

Neutral

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Compare a hero vs. a celebrity

Heros did something for notoriety Celebrities are just well known

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List the major revolutions

Fundamentalism Nationalism Democracy Modern science Higher scholarship

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What are the moral attributes

Innate sense of justice Understanding kindness Desire for wisdom Desire for truth/Truth

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What is rhetoric

The art of using dialogue effectively to what ends

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According to Hunt, what is education?

The ticket to personal advancement

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What were the three revolutions according to Hunt?

Pictographs Printing Press Computer age

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What is the meaning of “Pagan Idolatry?”

Thrives in the absence of the Written Word

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Who called television a “Vast Wasteland”

Newton Minnow

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What are three characteristics of Advertising?

Ubiquitous Repetition Style

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What is divine revelation?

Communication of truth that cannot otherwise be known; demands a method of documentation and preservation

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What is the difference between “truth” and “Truth”

truth= created truth Truth= the word of God

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What was the university that Randy Pausch presented his last lecture at?

Carnegie Mellow University

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Professional athlete whos photo was kept on Pausch’s desk

Jackie Robinson

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What type of cancer did Randy Pausch have?

Pancreatic cancer

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Who was the intended audience of the Last Lecture?

His children

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What must be managed like money?

Time

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The period of history from 400AD to 100 and is a part of the Middle Ages?

The Dark Ages

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What is the first college established in the American colonies

Harvard

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Where did Pausch say his natural habitat was?

On a college campus in front of students

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What sports did Pausch love as a 9 year old child?

Football

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Where did Coach Graham go to college?

Penn State

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What was different about the first day of practice conducted by Jim Graham?

There were no footballs

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What character did Pausch aspire to be in the 1960s?

Captain Kirk

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What adventure did Pausch’s family take when he was 8 years old?

They went od Disneyland

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What did Pausch learn about brick walls?

They give people a chance to see how badly they want something

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What is Alice and who developed her?

Software teaching tool, Carnegie Mellon

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After Jai approached the stage, what did she whisper to Pausch?

“Please don’t die.”

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What are the four parts of the American Experiment?

Information environment Printing press Passionate desire to deliberate The freedom to express all of the above

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What is referred to as the Victorian internet?

Telegraph

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Hunt examines postmodernism in what two cultural arenas?

College curriculum Church sanctuaries

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What are the areas of resistance?

Personal resistance Resistance at home Resistance at church Resistance at school

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What is the difference between Oral and Literate Cultures

Oral: think concretely and subjectively, have limited vocabularies, rely heavily on memory and focus primarily on the here and now Literate: think abstractly and objectively (known truth- Gods truth), have large vocabularies, process information in a detached and analytical fashion and are capable of grasping and learning FROM THE PAST

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What created the “fiery Word”

The printing press

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What is the chapter premise of Chapter 7: The image

Image based media have brought forth a revitalization of the pagan Gods in popular culture. The dominating components of today's media context-, sex, violence and celebrity - conform to a pagan ideal

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What is the chapter thesis of Chapter 5: Something in the air

Electronic media have changed us and will continue to do so

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What are two characteristics of a modern way of thinking according to Hunt?

Trust in reason Empirical truth

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WHat is the transmission of signals messages over distance for the purpose of control

Communication

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Is tendence towards relativism postmodernism or modernism

Postmodernism

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Knowledge and virtue are in jeopardy because contemporary thought are what two things?

Anti- intellectual and amoral

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Idolatry is what?

Adoration of images, fascism of the eye

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When Peter Sacks gave his students the question “what are the most important qualities in a teacher” what was their answer

The teacher must be entertaining

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Who is considered the father of public relations

Edward Bernays

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What are the 2 forms of entertainment explained by Hunt (and said to be avoided in Randy Pasuch’s class)

Sex and violence

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Name 3 natural attributes given to us by God in his likeness

Intellect Emotion Volition (self determination) Dominionship Communicable ness

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What was the point of pouring soda into the car?

To illustrate that people are more important than things

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Where does our base concept of school originate

The Greeks

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What were three unintended consequences of the invention of the telegraph

Split communication from transportation Obliterated time and space A new type of public conversation: provides information with little or no context

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What are the three legs that the motion picture industry rests on according to hunt?

Wide audiences, big money, and celebrities

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The most researched term in the 1990s on the internet was what?

Sex

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What was Thomas Edison’s original intent of the motion picture?

To educate

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Who was the man who invented the Christmas season

Charles Dickens

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News is no longer gathered, it is ______

Made

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Narcissists culture worships

At the altar of self

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What is Hunt describing: “A concrete and immediate, lurid; champions the personality of the ruler; the visual art.”

Image

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Name a societal impact of darkness

A very limited perspective.. No self discipline

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What kind of music does Hunt prefer?

Traditional Hymns

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According to John Adams, what two ingredients are essential for American Liberty to work?

Knowledge and virtue

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What two elements does Hunt describe as TV’s favorite forte

Sex and violence

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What provided the mechanics of the new entertainment industry

Vaudeville

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According to Hunt, what do images make the objects they portray become?

Disposable

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This man is known for the phrase “entertaining ourselves to death”

Neil Postman

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This philosopher known in his relation to the term “Pathos”

Aristotle

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What are the four freedoms outlined in the First Amendment

Freedom of speech Freedom to peacefully assemble Freedom of the press Freedom to petition the government for the redress of grievances

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Two important factors that played a role in shaping colonial America according to Hunt

Education Existing media

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What does it mean to be amoral?

To know what is morally right and choose not to do it

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What is the adoration of images; fascism of the eye, pictorialism plus the will to power

Idolatry

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What is media ecology

A desire for balance in the information environment

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What are the four waves of resistance

Personal resistance Resistance at home Resistance at church Resistance at school

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What are the susceptibility Hunt Discussed

The increasing use of image manipulation in the media blurs the lines between reality and virtual reality

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What is the art of public persuasion; the art of identification

Propaganda

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Name a characteristic of the naked public square

The replacement of relational debate with media manipulation

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What did computers offer?

Speed, access, storage

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Craft literacy

reading is restricted to a privileged class

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social literacy

most of the people in the society can read

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Aristotle’s meaning of persuasion

rhetoric

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