Practicum Final

What is the definition of advertising?

The nonpersonal presentation of ideas, goods, or services by an identified sponsor

According to Hunt, how many advertisements are we exposed to a day?

500

What are the 6 machines of show business?

Telegraph
Photography
Motion Picture
Radio/ Recording Industry
Television
Computer Age

What is considered the fourth estate?

Media

What three significant word-based movements created the “fiery word”

Protestant Reformation
Puritanism
The American Experience

According to Hunt, what is God’s chief choice of communication?

Writing

Define ethos, logos, and pathos

Ethos= ethics
Logos = logic
Pathos= emotion

What was the key defining factor of the dark ages according to Hunt?

Oral tradition took over the literate tradition and literacy faded

What is the known truth according to Hunt?

God’s Truth

According to Hunt, what are the first and second curriculum?

First curriculum: electronic media
Second curriculum: school

What is the new curriculum?

Images

What is a typographic mind and how does it think?

A mind shaped by reading. It thinks conceptually, deductively, and sequentially

What is the difference between communication and dissemination?

Communication occurs when a message is encoded and decoded by the receiver
Dissemination is to scatter information far and wide. There is no direct target audience or strategic part of the process

What is the definition of a commodity?

Something that can be bought or sold

What are the three attributes to cultural upheaval?

Values
Practices
Artifacts

What made newspapers affordable to the masses?

The Penny Press

Hunt argues that the machines of show business have brought what back to life?

Gods

What are the top three psychological appeals of advertising?

Fear
Sex
Sense of belonging

What are the two types of purchases according to Hunt?

Impulse buy
Considered purchase

What is the strategic communication process that creates mutually beneficial relations between organizations and their publics?

Public Relations

Contrast Modernism and Postmodernism

Modernism: idea of objectivity, word-oriented, “teach me”
Postmodernism: idea of subjectivity, image- oriented, “entertain- me”

What degree does Hunt have?

A PhD in communications

Where was Hunt a professor?

The University of Tennessee at Martin

Name the 4 ways we can resist anti-intellectualism

Personal
Home
Church
School

Technology is not ____

Neutral

Compare a hero vs. a celebrity

Heros did something for notoriety
Celebrities are just well known

List the major revolutions

Fundamentalism
Nationalism
Democracy
Modern science
Higher scholarship

What are the moral attributes

Innate sense of justice
Understanding kindness
Desire for wisdom
Desire for truth/Truth

What is rhetoric

The art of using dialogue effectively to what ends

According to Hunt, what is education?

The ticket to personal advancement

What were the three revolutions according to Hunt?

Pictographs
Printing Press
Computer age

What is the meaning of “Pagan Idolatry?”

Thrives in the absence of the Written Word

Who called television a “Vast Wasteland”

Newton Minnow

What are three characteristics of Advertising?

Ubiquitous
Repetition
Style

What is divine revelation?

Communication of truth that cannot otherwise be known; demands a method of documentation and preservation

What is the difference between “truth” and “Truth”

truth= created truth
Truth= the word of God

What was the university that Randy Pausch presented his last lecture at?

Carnegie Mellow University

Professional athlete whos photo was kept on Pausch’s desk

Jackie Robinson

What type of cancer did Randy Pausch have?

Pancreatic cancer

Who was the intended audience of the Last Lecture?

His children

What must be managed like money?

Time

The period of history from 400AD to 100 and is a part of the Middle Ages?

The Dark Ages

What is the first college established in the American colonies

Harvard

Where did Pausch say his natural habitat was?

On a college campus in front of students

What sports did Pausch love as a 9 year old child?

Football

Where did Coach Graham go to college?

Penn State

What was different about the first day of practice conducted by Jim Graham?

There were no footballs

What character did Pausch aspire to be in the 1960s?

Captain Kirk

What adventure did Pausch’s family take when he was 8 years old?

They went od Disneyland

What did Pausch learn about brick walls?

They give people a chance to see how badly they want something

What is Alice and who developed her?

Software teaching tool, Carnegie Mellon

After Jai approached the stage, what did she whisper to Pausch?

“Please don’t die.”

What are the four parts of the American Experiment?

Information environment
Printing press
Passionate desire to deliberate
The freedom to express all of the above

What is referred to as the Victorian internet?

Telegraph

Hunt examines postmodernism in what two cultural arenas?

College curriculum
Church sanctuaries

What are the areas of resistance?

Personal resistance
Resistance at home
Resistance at church
Resistance at school

What is the difference between Oral and Literate Cultures

Oral: think concretely and subjectively, have limited vocabularies, rely heavily on memory and focus primarily on the here and now
Literate: think abstractly and objectively (known truth- Gods truth), have large vocabularies, process information in a detached and analytical fashion and are capable of grasping and learning FROM THE PAST

What created the “fiery Word”

The printing press

What is the chapter premise of Chapter 7: The image

Image based media have brought forth a revitalization of the pagan Gods in popular culture. The dominating components of today's
media context-, sex, violence and celebrity - conform to a pagan ideal

What is the chapter thesis of Chapter 5: Something in the air

Electronic media have changed us and will continue to do so

What are two characteristics of a modern way of thinking according to Hunt?

Trust in reason
Empirical truth

WHat is the transmission of signals messages over distance for the purpose of control

Communication

Is tendence towards relativism postmodernism or modernism

Postmodernism

Knowledge and virtue are in jeopardy because contemporary thought are what two things?

Anti- intellectual and amoral

Idolatry is what?

Adoration of images, fascism of the eye

When Peter Sacks gave his students the question “what are the most important qualities in a teacher” what was their answer

The teacher must be entertaining

Who is considered the father of public relations

Edward Bernays

What are the 2 forms of entertainment explained by Hunt (and said to be avoided in Randy Pasuch’s class)

Sex and violence

Name 3 natural attributes given to us by God in his likeness

Intellect
Emotion
Volition (self determination)
Dominionship
Communicable ness

What was the point of pouring soda into the car?

To illustrate that people are more important than things

Where does our base concept of school originate

The Greeks

What were three unintended consequences of the invention of the telegraph

Split communication from transportation
Obliterated time and space
A new type of public conversation: provides information with little or no context

What are the three legs that the motion picture industry rests on according to hunt?

Wide audiences, big money, and celebrities

The most researched term in the 1990s on the internet was what?

Sex

What was Thomas Edison’s original intent of the motion picture?

To educate

Who was the man who invented the Christmas season

Charles Dickens

News is no longer gathered, it is ______

Made

Narcissists culture worships

At the altar of self

What is Hunt describing: “A concrete and immediate, lurid; champions the personality of the ruler; the visual art.”

Image

Name a societal impact of darkness

A very limited perspective.. No self discipline

What kind of music does Hunt prefer?

Traditional Hymns

According to John Adams, what two ingredients are essential for American Liberty to work?

Knowledge and virtue

What two elements does Hunt describe as TV’s favorite forte

Sex and violence

What provided the mechanics of the new entertainment industry

Vaudeville

According to Hunt, what do images make the objects they portray become?

Disposable

This man is known for the phrase “entertaining ourselves to death”

Neil Postman

This philosopher known in his relation to the term “Pathos”

Aristotle

What are the four freedoms outlined in the First Amendment

Freedom of speech
Freedom to peacefully assemble
Freedom of the press
Freedom to petition the government for the redress of grievances

Two important factors that played a role in shaping colonial America according to Hunt

Education
Existing media

What does it mean to be amoral?

To know what is morally right and choose not to do it

What is the adoration of images; fascism of the eye, pictorialism plus the will to power

Idolatry

What is media ecology

A desire for balance in the information environment

What are the four waves of resistance

Personal resistance
Resistance at home
Resistance at church
Resistance at school

What are the susceptibility Hunt Discussed

The increasing use of image manipulation in the media blurs the lines between reality and virtual reality

What is the art of public persuasion; the art of identification

Propaganda

Name a characteristic of the naked public square

The replacement of relational debate with media manipulation

What did computers offer?

Speed, access, storage

Craft literacy

reading is restricted to a privileged class

social literacy

most of the people in the society can read

Aristotle’s meaning of persuasion

rhetoric