Info Systems - Written Questions

Technology products that are subject to network effects?

1. Smartphones

2. Social Media Platforms

What is the complementary benefits for smartphones?

App ecosystem, accessory ecosystem, integration with other devices

What are the complementary benefits for social media platforms?

Third party tools, advertising platforms, content creation tools

What is the strength for the complementary benefits of smartphones?

Strong => Many people whose uses smartphones are based on available apps or accessories

What is the strength for the complementary benefits of social media platforms?

Moderate to strong ==> Users join primarily because their network is there, but complementary tools enhance long-term use

One-sided market

A market where all users are part of a single group and interact with each other

What is an example of one-sided markets?

WhatsApp ==> Instant messaging, everyone can send and receive messages

Two-sided market

Network market that comprises two distinct categories of participant, both of which are needed to deliver value for the network to work

What is an example of a two-sided market?

Uber, riders benefit when more drivers are available, and drivers benefit when more riders are requesting rides

Paid Media

Any marketing effort that a company pays for directly

What is the role of a marketing department for paid media?

1. planning and budgeting

2. Content creating

3. channel management

4. performance tracking

Earned media

Organic publicity gained through promotional effort other than paid advertising

What is the role of a marketing department for earned media?

1. Public relations

2. Content marketing

3. Influencer and community engagement

4. reputation management

What are some concerns regulators have over the sharing economy using independent contractors?

1. lack of worker protection

2. Misclassification of workers

3. Social security and tax contributions

4. Power imbalances and job insecurity

Why is WeChat considered a super app?

Combines a wide range of digital services into a single, integrated platform

Why is it difficult to create a similar Super App in the U.S?

1. regulatory environment

2. Fragmented digital ecosystem

3. Privacy concerns

4. Payment infrastructure

5. App store and platform limitations

Why is it difficult to protect Facebook from misinformation?

1. Sheer volume of content

2. Speed of information spread

3. Difficulty identifying misinformation

4. Global diversity and language barrier

5. Limitations of artificial intelligence

6. Balancing free speech and moderation

7. Evolving tactics

8. Internal challenges and conflicts

9. Algorithmic Incentives

Haptic technology

Technology that simulates the sense of touch through, forces, vibrations, or motions

What are some examples of Haptic technology?

1. Smartphones

2. Gaming

3. medical training

4. Consumer electronics

Airbnb Effect

the rise of short-term rental platforms has significantly impacted housing markets by reducing the availability of long-term rental housing and driving up rents and property prices

What are the main problems with the Airbnb Effect?

1. Reduced housing supply for locals

2. Rising rents and property prices

3. Neighborhood disruption

4. Regulatory challenges

5. Commercialization of housing

What is the importance of social proof in rent the runway’s success?

Helped build trust, credibility, and influence among consumers with user reviews, and photos, peer influence and popularity, influencer endorsement, and rating system

What are some reasons behind rent the runway’s demise?

1. Logistical and operational challenges

2. High overhead and costs

3. Dependence on subscriptions

4. Intense competition

5. Economic shifts and consumer behavior

Geotargeting

A digital marketing technique that delivers content, ads, or promotions to suers based on their geographic location

What are some example of firms benefitting from geotargeting?

1. send push notifications to app users who are near a store

2. Personalized offers depending on the time (lunchtime)

3. Increased foot traffic, boost sales during slow periods, and enhances customer engagement

What are some takeaways from target security?

1. Prioritize cybersecurity as a strategic issue

2. Act promptly on security alerts

3. Vendor risk management is critical

4. Invest in the right tools and use them efficiently

5. Communicate transparently and quickly

6. Build a security culture

7. Learn from part-breach costs

What are some arguments for surveillance?

• helps prevent terrorism and crime

• Detects and disrupts threats before they occur

What are some arguments against surveillance?

• Violate constitutional rights

How does the For surveillance argument connect to the Edward Snowden case?

Leaked endangered national security by revealing classified tools and altering adversaries to U.S capabilities

How does the against surveillance argument connect to the Edward Snowden case?

Was collecting data on millions of Americans with no specific suspicion or warrant

Stuxnet

A state-developed weapon designed to physically damage critical infrastructure

How does the worm work?

1. Install infection ==> Spread through infected USB drives

2. Target Identification ==> Looked for specific industrial control systems made by siemens

3. Subtle sabotage ==> Altered the speed of the centrifuges leading to mechanical failure over time

Who was behind Stuxnet?

Believed to be a joint effort by the NSA and Isreal’s Unit 8200

What are some reasons why AI is a challenge to google?

1. Shift from search to answer

2. Reduced Ad revenues

3. User experience expections

4. AI leadership and public perception

5. Integration with other platforms