Intro to Rhetoric (no vocab/devices)

What is Rhetoric?

The art of persuasion

What was the title of Aristotle's work about Rhetoric?

"The Rhetoric"

Aristotle's definition of rhetoric

Rhetoric is "discovering in any particular case all of the available means of persuasion"

deliberative rhetoric

policy argument (making laws; campaigns and movements)

forensic rhetoric

fact finding for justic (courts, law)

epideictic rhetoric

ritual entertainment to promote community values

Canons of Rhetoric

steps involved in the rhetoric messaging process

5 canons of rhetoric

invention, arrangement, style, memory, delivery

invention (canon of rhetoric)

choose the best possible arguments for your case

arrangement (canon of rhetoric)

how you sequence your point strategically

style (canon of rhetoric)

use of language to be engaging and simple

memory (canon of rhetoric)

speaker's ability to deliver speech artfully

delivery (canon of rhetoric)

using body language to persuade

Artisistic Proofs/Rhetorical appeals

The ways that one persuades or convinces an audience

Logos

reasoned argument - claims and evidence

Ethos

speaker credibility: knowledge and experience

Pathos

audience emotions

The Rhetorical Triangle is also called the...

Aristotelian Triangle

Why is Rhetoric important?

helps you more easily identify manipulation in media and marketing