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BBC Diversity plan
In 2017, an Ofcom report criticized the BBC for lack of diversity, particularly among young people and ethnic minorities.
In 2021, the BBC launched a Diversity and Inclusion Plan to improve representation both on and off-screen.
The plan includes a target of 50% female, 20% people of color, and 12% disabled workforce.
BBC Remit
The podcast challenges the traditional BBC format, with an unconventional structure and diverse content.
It meets the BBC remit to inform, educate, and entertain through its unique storytelling, discussions of social issues, and mix of genres.
It reflects efforts to reach a broader audience and meet diversity targets set by the BBC.
Podcasts vs Traditional Radio
The podcast format allows for experimentation with radio conventions due to its on-demand nature, they do not have to follow the watershed or censor themselves.
The podcast format enables George to explore diverse themes, use specialized vocabulary, and reach niche audiences.
George's podcast exemplifies how digital platforms have reshaped media production and distribution.
Audience Engagement
George's podcast includes an interactive community element through the Common Ground platform.
Users can engage with episodes by answering discussion questions and sharing multimedia inspired by the content.
Clay Shirky's End of Audience theory can be applied as this fosters a sense of community among listeners and they become more active than passive.
Creative Control
George has complete creative control over the podcast's content, allowing for a mix of styles and discussions of social issues.
The podcast attracts a diverse audience by offering unique perspectives on modern urban UK life, particularly appealing to younger listeners.
Its on-demand nature allows it to reach a wider audience compared to traditional broadcast schedules.
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