Media Industries

HYHGP industries key info

BBC Diversity plan

BBC Diversity plan

• In 2017, an Ofcom report criticized the BBC for lack of diversity, particularly among young people and ethnic minorities.

• In 2021, the BBC launched a Diversity and Inclusion Plan to improve representation both on and off-screen.

• The plan includes a target of 50% female, 20% people of color, and 12% disabled workforce.

BBC Remit

• The podcast challenges the traditional BBC format, with an unconventional structure and diverse content.

• It meets the BBC remit to inform, educate, and entertain through its unique storytelling, discussions of social issues, and mix of genres.

• It reflects efforts to reach a broader audience and meet diversity targets set by the BBC.

Podcasts vs Traditional Radio

• The podcast format allows for experimentation with radio conventions due to its on-demand nature, they do not have to follow the watershed or censor themselves.

• The podcast format enables George to explore diverse themes, use specialized vocabulary, and reach niche audiences.

• George's podcast exemplifies how digital platforms have reshaped media production and distribution.

Audience Engagement

• George's podcast includes an interactive community element through the Common Ground platform.

• Users can engage with episodes by answering discussion questions and sharing multimedia inspired by the content.

• Clay Shirky's End of Audience theory can be applied as this fosters a sense of community among listeners and they become more active than passive.

Creative Control

• George has complete creative control over the podcast's content, allowing for a mix of styles and discussions of social issues.

• The podcast attracts a diverse audience by offering unique perspectives on modern urban UK life, particularly appealing to younger listeners.

• Its on-demand nature allows it to reach a wider audience compared to traditional broadcast schedules.