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population
the entire group the researcher wants to generalize to
sample
the group actually studied
census
measuring every member of a population
external validity
how well findings generalize beyond the sample
representative sample
a sample that resembles the population on important characteristics
convenience sampling
choosing people who are easy to reach
self-selection sampling
people volunteer themselves
probability sampling
every member of the population has a known, nonzero chance of selection
simple random sampling
every member has an equal chance of being selected through a random process
cross-sectional correlations
two variables measured at the same time
autocorrelations
the same variable measured across time
cross-lag correlations
one variable at Time 1 predicting another variable at Time 2, and vice versa
mediators
why or how two variables are related
moderators
explains when, for whom, or under what conditions the relationship occurs
independent variable
the variable the researcher manipulates
dependent variable
the outcome that is measured
levels of the IV
the different conditions created by the researcher
why is probability sampling the gold standard?
provides strong representativeness and external validity by giving all members of the population a known chance of selection
what are the main drawbacks of convenience and self-selection sampling
can produce systemic bias and reduce the validity of results
does a large sample size fix a biased sample
no due to poor sampling methods
what does increasing sample size improve?
improves precision, has smaller margin of error
what improves accuracy and representativeness in a study?
better sampling methods, not just larger samples
what does margin of error tell us about a study?
reflects precision, not if the sample is unbiased or representative
which sampling method is most representative?
probability sampling
why is convenience sampling a problem?
risk of bias, not representative of the population
why does sample size not fix bias?
reduces random error, not systematic error
what does margin of error tell us?
reflects precision, not whether the sample is unbiased
why is external validity especially important for frequency claims?
because they aim to estimate how common something is in a population
what type of variables are required to compute a Pearson correlation ( r ) ?
both must be quantitative
is a standard Pearson correlation appropriate if one variable is categorical?
no, it is not appropriate when one variable is categorical
why is it important to know whether a variable is quantitative or categorical?
it determines which statistical analysis and graph are appropriate
correlation
a relationship between two measured variables
positive correlation
as one variable increases, the other also increases
negative correlation
as one variable increases, the other decreases
strength of correlation
absolute value of r, not whether + or -
what can scatterplots reveal?
direction, strength, outliers, curvilinear patterns
why would a curvilinear relationship have an r value near zero?
r only captures linear relationships
causal critera
covariance, temporal precedence, internal validity
correlation does not equal:
causation
possible explanations for a correlation:
A causes B, B causes A, third variable causes both A and B
why correlational studies cannot establish causation:
do not manipulate variables, do not use random assignment, can’t establish temporal precedence, can’t rule out third variables
moderator
explains when, for who or under what conditions the relationship occurs
multivariate design
includes more than two measured variables
multiple regression
include several predictors at once, statistically control for possible third variables, estimate the unique contribution of one predictor while holding others constant
mediators
why or how two variables are related
random assignment
each participant has an equal chance of being places in any condition
random assignment:
helps create equivalent groups, supports internal validity, not the same as random sampling