* Watson and Rayner used classical conditioning to try and induce phobias into a 9 month old baby.
* He was shown a white rat, a rabbit, a monkey and various masks. Albert described as "on the whole stolid and unemotional" showed no fear of any of these stimuli.
* He was afraid of a hammer being hit off a steel pipe behind his head.
* They presented the white rat again, and seconds later the hammer was struck against the steel bar.
* Albert reacted by crying, avoidance and fear when the rat was presented without the loud noise. He would cry (whether or not the hammer was hit against the steel bar) and he would attempt to crawl away.
* This fear began to fade as time went on, however the association could be renewed by repeating the original procedure a few times.