Research Design

research design

Refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby, ensuring you will effectively address the research problem.

objectivity

Observations, measurements, and conclusions are based on empirical data, not personal opinions or biases.

reliability

It refers to the consistency and stability of research results when a study or measurement is repeated under the same conditions.

validity

It refers to the accuracy and truthfulness of the research results—whether a study measures what it is intended to measure.

generalizability

It refers to the extent to which research findings from a sample or specific study can be applied to a larger population or other contexts.