COMM 1, LESSON 3.1 & 3.2

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48 Terms

1

Authors

usually writes articles or stories that are longer like a novel.

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2

authors

Like writers, ____ write stories or articles on a variety of topics

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3

Writers

person who is more associated with writing literary works such as poems and short stories.

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4

Contributors

also submit articles on topics that are of particular interest.

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5

contributors

However, articles written by _____ only run depending on the theme and/or space available.

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6

Columnist

Someone who writes his opinion, insights and commentaries about political or social issues.

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7

Blogger

writes personal opinions about issues or topics that interest him.

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8

Data Encoder

person who is in charge of encoding the handwritten text information soft copy, such as an MS Word document.

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9

Layout or Graphic Artist

The author or writer coordinates with the _____ so that the text corrections on his manuscript are correctly implemented.

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10

Editor

coordinates with the author or writer so that all editorial concerns and queries pertaining to the content and format of the manuscript are addressed.

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11

Publisher

Responsible for preparing, acquiring and managing a publication.

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12

Publisher

is either the owner or the management.

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13

Fiction

Text information can be classified as _____, if it pertains to stories that are imagined or not true such as fairy tales, mythologies and legends.

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14

Non-Fiction

Text information is classified as ______, if it is based on facts and reality. Biographies, news and scientific researches are examples of non-fiction works.

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15

Text

a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.

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16

Text

any ‘‘human-readable sequence of characters’’ that can form intelligible words (Rouse, 2015)

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17

Hypertext

serves to link different electronic documents and enable users to jump from one to other in a nonlinear way

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18

Plaintext or Unformatted Text

fixed sized characters having essentially the same types of apperances

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19

Formatted Text

apperance can be changed using font parameters (bold, underline, italic, font size, font color, etc

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20

Typeface

also called font, font type, or type

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21

Typeface

refers to the representation or style of a text in the digital format

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22

Typeface

usually comprised alphabets, numbers, punctuation marks, symbols and other special characters

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23

Serif

connotes formality and readability in large amount of texts.

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24

Serif

usually used for the body of the text books, newspapers, magazines and research publication

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25

Serif

give a classic or elegant look when used for title or heading

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26

Sans Serif

brings clear or minimalist look to the text

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27

Sans Serif

used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages

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28

Sans Serif

gives a modern look and is used primarily in webpage design

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29

Slab Serif

carries a solid or heavy look to text

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30

Slab Serif

can be used for large advertising on billboards

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31

Slab Serif

fonts used for us to see the warning even though we are far

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32

Script

draws much attention to itself because of its brush-like strokes

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33

Script

must be used sparingly and not to be used in large body text

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34

Script

usually used in wedding invitation cards or other formal events

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35

Decorative

caters to wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboys, circus, holidays, summer, kiddie, etc)

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36

Emphasis

importance or value given to a part of the text-based content

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37

Appropriateness

how fitting or suitable the text is used for a specific audience, purpose or event

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38

Proximity

how near or how far the text elements from each other

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39

Proximity

when two things are closely related, bring them close together

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40

Alignment

how the text is positioned in the page

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41

Alignment

left, center, right, or justified

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42

organization

conscious effort to organize the different text elements in a page

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43

organization

ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements

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44

repetition

consistency of elements

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45

repetition

unity of the entire design

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46

repetition

repeating some typefaces within the page

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47

contrast

creates visual interest

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48

contrast

two elements are different from each other

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