COMM 1, LESSON 3.1 & 3.2

Authors

Authors

usually writes articles or stories that are longer like a novel.

authors

Like writers, ____ write stories or articles on a variety of topics

Writers

person who is more associated with writing literary works such as poems and short stories.

Contributors

also submit articles on topics that are of particular interest.

contributors

However, articles written by _____ only run depending on the theme and/or space available.

Columnist

Someone who writes his opinion, insights and commentaries about political or social issues.

Blogger

writes personal opinions about issues or topics that interest him.

Data Encoder

person who is in charge of encoding the handwritten text information soft copy, such as an MS Word document.

Layout or Graphic Artist

The author or writer coordinates with the _____ so that the text corrections on his manuscript are correctly implemented.

Editor

coordinates with the author or writer so that all editorial concerns and queries pertaining to the content and format of the manuscript are addressed.

Publisher

Responsible for preparing, acquiring and managing a publication.

Publisher

is either the owner or the management.

Fiction

Text information can be classified as _____, if it pertains to stories that are imagined or not true such as fairy tales, mythologies and legends.

Non-Fiction

Text information is classified as ______, if it is based on facts and reality. Biographies, news and scientific researches are examples of non-fiction works.

Text

a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.

Text

any ‘‘human-readable sequence of characters’’ that can form intelligible words (Rouse, 2015)

Hypertext

serves to link different electronic documents and enable users to jump from one to other in a nonlinear way

Plaintext or Unformatted Text

fixed sized characters having essentially the same types of apperances

Formatted Text

apperance can be changed using font parameters (bold, underline, italic, font size, font color, etc

Typeface

also called font, font type, or type

Typeface

refers to the representation or style of a text in the digital format

Typeface

usually comprised alphabets, numbers, punctuation marks, symbols and other special characters

Serif

connotes formality and readability in large amount of texts.

Serif

usually used for the body of the text books, newspapers, magazines and research publication

Serif

give a classic or elegant look when used for title or heading

Sans Serif

brings clear or minimalist look to the text

Sans Serif

used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages

Sans Serif

gives a modern look and is used primarily in webpage design

Slab Serif

carries a solid or heavy look to text

Slab Serif

can be used for large advertising on billboards

Slab Serif

fonts used for us to see the warning even though we are far

Script

draws much attention to itself because of its brush-like strokes

Script

must be used sparingly and not to be used in large body text

Script

usually used in wedding invitation cards or other formal events

Decorative

caters to wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboys, circus, holidays, summer, kiddie, etc)

Emphasis

importance or value given to a part of the text-based content

Appropriateness

how fitting or suitable the text is used for a specific audience, purpose or event

Proximity

how near or how far the text elements from each other

Proximity

when two things are closely related, bring them close together

Alignment

how the text is positioned in the page

Alignment

left, center, right, or justified

organization

conscious effort to organize the different text elements in a page

organization

ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements

repetition

consistency of elements

repetition

unity of the entire design

repetition

repeating some typefaces within the page

contrast

creates visual interest

contrast

two elements are different from each other