the daily mirror (left wing british newspaper) - section A

daily mirror’s target audience? their right-wing competitor in this target audience? (2 points)

• working-class readers

• the sun

how does the slogan ‘the heart of britian’ support the daily mirror?

suggests the paper is a key part of life in the UK

provide some political context for this front cover page.

the 2021 partygate scandal during covid

social and cultural contexts behind this front page? (how the story is portrayed to the target audience) (2 points)

• villianises the government for working class readers

• promotes an us vs them mentality - personal pronouns in ‘it makes us look cheap and nasty’

what are some examples of media language and representation on the front page of the paper? (5 points)

• masthead, strong font drive attention to paper

• ‘zero shame’ headline - brief and emotive

• ‘grey report fallout’ - story context with negative connotations

• numbers for dramatic impact

• boris looking unconcerned - villanises him

how do the captions for boris and starmer reflect the political ideology of the daily mirror?

boris: ‘i’m not going’ - shows him as a failure who can’t take responsibility

starmer: ‘crushing’ - shows him as more active and capable

what are some examples of media language and representation used in the double page spread? (6 points)

• very busy with many newspaper features - shows importance

• red subheading, pull quote - connote political ideology

• repetition of the word ‘shame’

• juxtaposition of a pic of the PM smiling and one of a hospital ward

• direct quotes from people’s covid stories - ‘continues to lie’, ‘a mockery’

• binary opposites - ‘quiet dignity’ vs ‘lying bombast’

how does the feb 1st 2022 newspaper play into levi-strauss’s theory of structuralism? (2 points)

• binary opposition between boris and ‘the people’ - feeds into populism ideology

• use of recognisable signs to convey a story - clothing codes like government members’ suits and nurses’ scrubs

how are boris and the partygate situation negatively represented thru th front page design? (2 points)

• use of ellipsis before ‘and still’, implies disregard for responsibility

• smirking boris image makes him seem uncaring

how are boris and the partygate situation negatively represented thru the double page design? (2 points)

• direct quotes of normal people personalises the story and builds emotional engagement

• emotive and declamatory language builds a negative image of boris

how does the feb 1st 22 paper play into stuart hall’s representation theory? (2 points)

• stereotypical representations of the government convey a left wing agenda

• coding and juxtaposition show boris in a negative light