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The __________ includes the actors close to the company that affect its ability to serve its customers.
Microenvironment
The __________ refers to the larger societal forces that affect the microenvironment.
Macroenvironment
Marketers must treat __________ as partners to provide customer value.
Suppliers
The four types of marketing intermediaries include
Financial intermediaries, resellers, physical distribution firms, marketing services agencies,
The seven types of publics include __________.
Internal publics, financial, media, government, citizen-action, local, general, and
is the study of human _____population_____ in terms of size, density, location, and other statistics.
Demographic
The __________ environment consists of economic factors that affect consumer purchasing power and spending patterns.
Economic
The physical environment and natural resources that are needed as inputs by marketers are referred to as the __________ environment.
Natural
Technology impacts the way we do business and creates new __________ and market opportunities.
technologies
The __________ environment consists of institutions and other forces that affect society’s basic values and perceptions.
Cultural
Generation Y is also known as __________ or Echo Boomers.
Millennials
Companies that link themselves to worthwhile causes in order to exercise social responsibility are engaging in __________
cause related marketing.
What is the definition of microenvironment in business marketing?
Microenvironment includes actors close to the company that affect its ability to serve its customers.
What does macroenvironment refer to?
Macroenvironment refers to the larger societal forces that affect the microenvironment.
Why are suppliers important in marketing?
Marketers must treat suppliers as partners to provide customer value.
List the four types of marketing intermediaries.
Resellers, physical distribution firms, marketing services agencies, and financial intermediaries.
What are the seven types of publics in marketing?
Financial, media, government, citizen-action, local, general, and internal publics.
What does demographic study focus on?
Demography studies human populations in terms of size, density, location, and other statistics.
What economic factors affect consumer behavior?
The economic environment consists of factors that affect consumer purchasing power and spending patterns.
What is the significance of the natural environment in marketing?
The natural environment refers to physical environment and natural resources needed as inputs by marketers.
How does technology influence business?
Technology impacts the way we do business and creates new technologies and market opportunities.
What characterizes the changing age structure of the population?
Falling birth rates and longer life expectancies.
6 major forces in the macro environment
Demographic, economic, cultural, natural, technological , political
Environmental sustainability
Developing strategies and
practices that create a world
economy that the planet can
support indefinitLy
Industrial economies –
Rich markets for many different
kinds of products
Subsistence economies
Consume most of their own
agricultural and industrial output
§
Developing economies –
Offer outstanding marketing
opportunities for the right kinds of products
Value marketing
Offering financially cautious
buyers greater value
Tech environment
Forces that create new
technologies, creating new product and market
opportunitieS
Core beliefs and values
persistent and are
passed on from parents to children and are
reinforced by schools, churches, businesses, and
governm
Secondary beliefs and value
are more open to
change and include people’s views of themselves,
others, organization, society, naturE
Passive reaction
Accepting the marketing environment as an
uncontrollable elemeNts
Proactive response
Taking aggressive actions to affect forces in the
environment.
Reactive response
Watching and reacting to forces in the envIronment
Note 
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