Introduction to Mass Communication: Magazines

This set of flashcards covers key concepts and terms related to magazines as discussed in the lecture notes on Mass Communication.

Mass Circulation Era

Period starting in the 1870s characterized by the widespread popularity and sales of magazines in America.

Muckraking

Investigative journalism that exposed corruption and social injustices, prevalent in magazines between 1900 and 1945.

The Postal Act of 1879

Legislation that facilitated the growth of mass circulation magazines by reducing postal rates.

The Saturday Evening Post

A significant American magazine that first published in 1821 and ran for 148 years.

Types of Magazines

Contemporary magazines are divided into trade, professional, business, industrial, and consumer categories.

Specialization in Magazine Advertising

Refers to the success of tailoring magazine content and ad placement to attract demographically similar readers.

Digital Magazine Readership

The trend of increased readership through online platforms, impacting circulation figures.

Advertiser Influence

The effect of advertisers on magazine content, leading to complementary copy and sponsored content.

Audit Bureau of Circulations (ABC)

An organization established in 1914 to provide reliable circulation figures for magazines, later renamed AAM.

Cultural Convergence

The blending of media, where magazines adapt to include mobile formats and digital interactions to compete with other media.