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mental imagery
our ability to imagine mental representations that aren’t currently present
false
true/false: mental imagery cannot occur for audition
true
true false: mental imagery takes place for every sense modality (vision, audition, touch, smell, pain)
visual imagery
our ability to imagine visual representations that are not currently present
true
true/false: there are thoughts that don’t involve visual images.
false
true/false: abstract concepts like justice, democracy, and verbal rehearsal are thoughts that involve visual imagery
abstract concepts, verbal rehearsal
what 2 thoughts are listed that do not involve visual images?
modal, amodal
the two types of cognitive representations:
modal representations
representations in the same modality as one of the senses (ex: phonological loop: acoustic representations)
amodal representations
representations not tied to any sense modality
amodal
pospositional networks are an example of (modal/amodal) representation.
proposition
a language-like structure that represents a simple fact (ex: the cat is on the mat).
propositional network
a graphical representation of a set of related propositions
a taxonomic hierarchy
what is one example of a propositional network?
true
true/false: transforming visual images takes as long as the corresponding change in actual visual objects.
false
true/false: making 3 changes in the visual representation of an object takes longer than making 1 change.
mental scanning
imagine a memorized picture, focus on one part, then asked about another part
focus condition, whole condition
what are the two conditions in Kosslyn’s 1973 mental scanning experiment?
increased
Kosslyn’s 1973 mental scanning experiment: RTs _______ as the “distance” in the visual image between focus point and property increased.
no change in RT
in Kosslyn’s 1973 mental scanning experiment, what was the result of the whole condition?
focus point had the lowest RT, other end had the highest RT
in Kosslyn’s 1973 mental scanning experiment, what was the result of the focus condition?
propositions
an alternative explanation for the results of Kosslyn’s 1973 mental scanning experiment is that time to scan is a function of the number of _________ in a network.
Kosslyn, Ball, and Reiser’s 1978 experiment
what experiment was designed to disprove the alternate theory to Kosslyn’s 1973 mental scanning experiment?
greater than
in Kosslyn, Ball, and Reiser’s 1978 experiment, the distance from beach to rocks in the image was __________ than the same distance in a propositional network
mental scanning
in Kosslyn, Ball, and Reiser’s 1978 experiment, did results support mental scanning or propositional networks?
spatial representations
there is strong evidence that visual imagery involves _______ _______.
propositional networks
what explanation of visual imagery does not suffice?
mental images
creating ______ ______ is a dramatic way to increase memory.
words, simple images, vivid images
what were the three types of materials in Standing’s 1973 memory experiment?
unusual or shocking
what is the difference between vivid images and simple images? vivid images are more ________.
a hat
what is NOT an example of a vivid image?
recognition
in Standing’s 1973 memory experiment, subjects were asked to perform what kind of test 2 days later?
better
memory for images is (better/worse) than memory for words
worse
memory for simple images is (better/worse) than memory for vivid images
picture superiority effect
memory for images (especially vivid ones) is substantially better than that for words
distinctiveness, elaborations that produce multiple codes
what are the two reasons that memory is better for pictures than words?
interfere
similar memory items _______ with one another during retrieval.
competition, interference
images have large amounts of details and are distinct, meaning there is less _________ between them, minimizing _________.
elaborations
_______ allow for retrieval via multiple cues.
verbal information
Paivio said that visual stimuli may be elaborated with ________ ________.
dual-coding hypothesis
Paivio said that visual stimuli may be elaborated with verbal information. what is this hypothesis called?
image, verbal/propositional code
according to the dual-coding hypothesis, what are the two ways pictures can be stored?
keyword technique
one associates foreign vocabulary to familiar English words and phrases. this memory improvement technique uses imagery and is called what?
true
true/false: the keyword technique uses imagery
Greece
the method of loci is attributed to a poet from what country?
method of loci
to-be-memorized items are associated with locations on a familiar path, then a new image now includes the item and the location
the more bizarre, the better
in the method of loci, what is the rule of thumb for the newly constructed image combining the location and the item?
method of loci
what concept is this an example of: “corn + bed = giant corn cob in bed”
concrete
the advantage of imagery is usually demonstrated with ________ materials.
images are easier to create
why are concrete materials normally used in imagery experiments?
concrete, abstract, imagery, verbal
what are the FOUR conditions in Paivio & Foth’s 1970 memory experiment?
concrete
Paivio & Foth’s 1970 memory experiment: what condition is fork-tape an example of?
abstract
Paivio & Foth’s 1970 memory experiment: what condition is sarcasm-deficit an example of?
imagery
Paivio & Foth’s 1970 memory experiment: what condition is “link the nouns with a mental image” an example of?
verbal
Paivio & Foth’s 1970 memory experiment: what condition is “link the nouns with a phrase” an example of?
improves
Paivio & Foth’s 1970 memory experiment: imagery ________ memory of concrete material.
hurts
Paivio & Foth’s 1970 memory experiment: imagery ______ memory of abstract material.
true
true/false: for abstract material, semantic elaboration leads to better memory.
false
true/false: for abstract material, visual imagery leads to better memory.
true
true/false: mental imagery can contribute to false memories
memory for faces
what is better: memory for pictures or memory for faces?
five
in 1975, Bahrick had Ss pick the former classmate from a group of ____ pictures.
90
in 1975, Bahrick found that people’s memory for faces from HS was ____% after 34 years.
70
in 1975, Bahrick found that people’s memory for faces from HS was ____% after 47 years.
recognizing rotated faces is more difficult
what is one piece of evidence that there are mental processes dedicated to facial memory?
upside down celebrity
what is harder to recognize: an upside down building or an upside down celebrity?
inverted recognition of images
what did Robert Yin test in 1969?
faces, houses, airplanes, stick figures
what four image types Robert Yin test in 1969?
faces
in 1969, Robert Yin found that all objects are harder to recognize inverted, but the deficit is especially dramatic for __________.
features
what are objects recognized by, which explains why they can be recognized inverted?
holistically
how are faces recognized (as opposed to objects)?
relations
in holistic recognition of faces, _____ are critical (ex: nose above mouth).
prosopagnosia
evidence that facial recognition is special: people suffering from what recognize objects but not faces?
newborns
evidence that facial recognition is special: _______ prefer to view faces.
fusiform gyrus
evidence that facial recognition is special: what area of the brain is active during face perception?
inverted recognition, prosopagnosia, newborns, fusiform gyrus
four pieces of evidence that facial recognition is unique:
spatial knowledge
part of semantic memory, has a hierarchal structure
hierarchical
spatial knowledge has what kind of structure (images have parts, which have subparts)?
spatial representations
visual imagery is based on __________ _________.
abstract material
when are visual images NOT more likely to be remembered
distortions
spatial knowledge is organized hierarchically, which leads to _________.