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Limbic System
Emotion + Memory + Motivation
This includes:
Amygdala (PTSD occurs): fear + emotion
Hippocampus: memory
Hypothalamus: hunger, hormones, homeostasis
Thalamus: Sensory relay station
Basal Ganglia
Coordinates smooth muscle movements + involved in habit learning
motor cortex + cerebellum
Primary Reinforcer
Satisfies biological + basic need with no learning required.
🧠 You don’t need to learn to like it—you’re born craving it.
💳 Secondary Reinforcer
Gets its power through association with primary reinforcer. It’s learned, not biological.
💅 Examples:
Money 💸 (you can't eat it, but it buys food!)
Praise 🏆 (“Good job!” = feels amazing)
Gold stars ⭐
🧠 It’s valuable because you’ve learned what it gets you.
Cerebellum
🤸 Balance, coordination, & fine motor skills
Reference group
🔍 Group you compare yourself to
can influence your beliefs, behaviors, goals
💅 “Who you look at when you ask, ‘Am I doing this right?’”
In-group
Group you identify with “my people, my crew”
🚫 Out-group
🙅 Group you don’t identify with
Majority Group
👥 Group with the most power/status
not always about #
Controls norms + resources
Independent vs. Dependent Variable
🔬 Independent Variable (IV):
👉 The thing you change or manipulate
💅 “I control this. I’m the experiment boss.”
📈 Dependent Variable (DV):
👉 The thing you measure—the outcome
💅 “I react to the IV. I spill the tea.”
Observational Study
👀 Watch, don’t touch! Just records behaviors w/o manipulating variables
Can be naturalistic, structured, or participant
Like reality TV: I’m watching the drama unfold, but I’m not interfering with the storyline. 💅📺
Apparent Movement
👀 Movement illusion from still images
Like a flipbook or animation
Brain fills in the motion
Induced Movement
🎢 Stationary object looks like it’s moving
Caused by movement of something nearby
Real Movement
🏃♀ Actual motion of an object
Detected by the visual system directly
No illusion—just pure movement
Movement Aftereffect
🌊 Illusion of motion after watching real movement
Example: Waterfall illusion
Neurons get “tired” and trick your brain
Internal Locus of Control
🧍♀ “I’m in control.”
Belief that you control your life outcomes
Success/failure = due to your own actions
💅 “I make my own destiny, honey.”
External Locus of Control
🌪 “It’s out of my hands.”
Belief that outside forces (luck, fate, other people) control what happens
💅 “The universe is driving this car, not me.”
Attribution Theory
🧠 How we explain causes of behavior (ours & others)
Internal attribution = it’s their personality
External attribution = it was the situation
💅 “Did they do it ‘cause they’re a mess—or was the situation messy?”
Borderline personality disorder
🎭 Instability in mood, relationships, and self-image
Fear of abandonment
Intense mood swings
Impulsive & self-destructive behavior
“I love you—DON’T LEAVE ME!” vibes
🌗Manic-depressive disorder (aka bipolar disorder)
⚡ Episodes of mania + depression
Mania = high energy, impulsive, sleepless
Depression = low mood, fatigue, hopelessness
Bipolar I: full mania
Bipolar II: hypomania + depression
🧙Schizotypal personality disorder
🌀 Odd thoughts, behaviors, and beliefs
Magical thinking, paranoia
Social anxiety, eccentric clothes
Not full psychosis—but real weird
💅 “I’m not hallucinating, I’m just... mystical.”
🌧Major depressive disorder
😞 Persistent sadness & loss of interest
2+ weeks of low mood, fatigue, appetite/sleep changes
Can’t feel joy (anhedonia)
Not just “feeling down”—this is clinical
Alpha waves
😌 Awake but relaxed (eyes closed, meditating)
Lower frequency than beta
💅 “Chillin’ but still conscious.”
🧠Beta Waves
🧠 Awake & alert
High frequency, low amplitude
💅 “I’m focused, alert, and caffeinated.”
Theta waves
💤 Light sleep (Stage 1 & 2)
Slower frequency
💅 “I’m drifting off… gently.”
Sleep spindles
🔒 Bursts of rapid brain activity
Found in Stage 2
Helps with memory consolidation
💅 “My brain’s filing the tea while I nap.”
K-Complex
💥 Single large wave spike in Stage 2
Blocks out external stimuli
💅 “Shhh, I’m staying asleep.”
Delta Waves
😴 Deep sleep (Stage 3)
Low frequency, high amplitude
💅 “Full blackout mode—body healing.”
REM Sleep (Rapid Eye Movement)
🌈 Dreaming stage
Brain looks awake (beta waves!)
Body is paralyzed
💅 “Eyes moving, dreams booming, body frozen.”
Sleep Cycle Stages (in order)
🛏 N1 → N2 → N3 → N2 → REM
N1 = theta
N2 = sleep spindles + K-complex
N3 = delta (deep)
REM = vivid dreams, beta-like
💅 “Light → deeper → dream → repeat.”
Cognitive
🧠 Thoughts, beliefs, and knowledge
What you think or believe
💅 “What’s going on in my brain, not my face.”
Behavioral
🚶♀ Actions and behaviors
What you do
💅 “Don’t tell me—show me.”
Affective
❤ Feelings and emotions
What you feel
💅 “It’s giving vibes and mood swings.”
Group polarization
📢 Group discussion = stronger opinions
Group leans one way → ends up more extreme
💅 “We came in spicy, left on FIRE.”
Deindividuation
🎭 Loss of self-awareness in a group
Anonymity → impulsive or deviant behavior
💅 “In a crowd, I forget who I am—and I get wild.”
Peer Pressure
👯♀ Influence from people your age/status
Can be direct or subtle
💅 “Come on, EVERYONE’S doing it.”
Social Loafing
😴 Less effort in a group task
Especially when individual effort isn’t tracked
💅 “Why try hard when no one’s watching me?”
Groupthink
🤐 Desire for harmony = poor decisions
Members suppress dissent to keep peace
💅 “Nobody wants to rock the boat, so we sink together.”
Self-Categorization Theory
👯♀ We classify ourselves into social categories
Identity shifts based on context
Influences how we act & see others
💅 “Who am I in this moment?”
Identity Salience
💡 Most "active" identity at a given time
The identity that guides behavior in that moment
Can shift across settings
💅 “Which role am I leading with right now?”
Nucleus accumbens
💥 Part of reward system
Releases dopamine
Involved in pleasure & motivation
💅 “Feels good? Blame me.”
Ventral tegmental area (VTA)
🎯 Dopamine-producing area
Sends dopamine to nucleus accumbens
Key player in addiction & reward
💅 “I’m the plug for pleasure.”
Medial forebrain bundle
🛣 Pathway that connects VTA to nucleus accumbens
Major dopamine highway
💅 “I deliver the dopamine drama.”
Halo Effect (sees a hot person)
😇 One good trait makes us assume they’re good at everything
“Attractive = smart/kind/capable”
💅 “Hot people get bonus points for free.”
Hawthorne effect
👀 People change behavior when they know they’re being observed
Not because of the treatment—just the attention
💅 “Oh, you’re watching? Lemme act brand new.”
Confirmation Bias
🔎 Favoring info that confirms your beliefs (like that one antivaxxer)
Ignoring evidence that contradicts you
💅 “I only hear what supports my drama.”
Just-world hypothesis (like karma)
⚖ People get what they deserve
Good things happen to good people
Bad = punishment, good = reward
💅 “If you suffered, you must’ve earned it.
Stereotype Threat
⚠ Fear of confirming a negative stereotype
Can hurt performance when you feel judged
Endemic prejudice
🌍 Prejudice that's deeply rooted in a culture
Widespread, long-term bias
💅 “It’s baked into the system, not just a few bad apples.”
Cognitive sexual dimorphism
🧠 Differences in thinking between sexes
Biological sex differences in cognition,
💅 “Brains wired a little differently, not better or worse.”
Anomie 😶
Breakdown of social norms
Individual feels disconnected from society
Caused by rapid change, weak social bonds, or normlessness
💅 “Lost, isolated, and society isn’t giving me direction.”
Deviance
🚫 Breaking social norms
Not always bad—just different from what's expected
💅 “I’m not wrong… I’m just not what you expected.”
Labeling Theory
🏷 Society labels people as "deviant" → they act that way
Self-fulfilling prophecy
💅 “Call me a rebel? Fine, I’ll be one.”
Strain Theory
💸 Deviance = result of gap between goals & means
Can’t reach success the "right" way → break rules
💅 “You blocked the path—so I took a shortcut.”
Primary vs Secondary Deviance
🔹 Primary = 1-time deviant act, not labeled
🔸 Secondary = labeled deviant → internalizes it
💅 “Slip-up vs. full-on reputation.”
Differential Association Theory 👯♂
👯♂ Deviance is learned through interactions
Hang with rule-breakers → become one
💅 “You are the company you keep, boo.”
Korsakoff’s Syndrome
🍷 Memory disorder caused by thiamine (B1) deficiency
Common in chronic alcoholics
Anterograde amnesia = can’t form new memories
Often confabulation (making up memories)
Schizophrenia
Prolonged dopamine and unable to reuptake dopamine.
🌀 Chronic brain disorder with psychosis
Positive symptoms = hallucinations, delusions, disorganized speech
Negative symptoms = flat affect, lack of motivation
Linked to ↑ dopamine
Parvocellular cells
🎨 Fine detail + color vision
High spatial resolution (sharpness)
Low temporal resolution (bad with motion)
Magnocellular Cells
🎥 Motion detection + big shapes
High temporal resolution (motion)
Low spatial resolution (blurry, no color)
Horizontal Cells
🔄 Modulate signals between photoreceptors
Integrate info from rods + cones
Help with contrast + edge detection
💅 “I’m the backstage editor—cleaning up the visual drama before it goes to the brain.”
Escape reinforcement (part of operant)
🏃♀ Ends an ongoing unpleasant stimulus
You're already in it → you do something to stop it
Avoidance reinforcement (part of operant)
🚫 Prevents the unpleasant stimulus from happening
You act before it starts
Appraisal
🧐 Your interpretation of a situation
Determines your emotional response
Heuristics
⚡ Mental shortcut for decision-making
Fast, not always accurate
💅 “When in doubt, guess ‘C’.”
Retrieval cues
🔑 A hint or trigger that helps you recall a memory
Can be a smell, word, location, etc.
💅 “Ohhh that song reminds me of high school.”
Spreading activation
🧠 Activating one memory triggers related concepts
Happens in a semantic network
Stage 1: Pre-industrial
⚰ High birth + high death rates
Stage 2: Early industrial
💉 Death rate drops, birth rate stays high
Stage 3: Mature Industrial
📉 Birth rate starts to drop
Stage 4: Post-industrial
⚖ Low birth + low death rates
Impression management
🎭 Controlling how others see you
Adjusting behavior to influence perception
💅 “I act chill, even if I’m screaming inside. Gotta protect the brand.”
Self-serving bias
👑 Success = because of me. Failure = not my fault.
Credit the wins, deflect the losses
Belief perseverance
🧱 Holding onto a belief even after it’s been disproven
Facts? Irrelevant. Belief still standing.
💅 “Don’t confuse me with evidence—I’ve made up my mind.”
🌊The “Big Five” Model
🌊 5 Core traits:
O: Openness (creative vs. conventional)
C: Conscientiousness (organized vs. careless)
E: Extraversion (outgoing vs. reserved)
A: Agreeableness (friendly vs. suspicious)
N: Neuroticism (anxious vs. calm)
Somatotype Personality Theory (Sheldon)
🏋♀️ Body shape = personality:
Endomorph: soft/round → sociable, relaxed
Mesomorph: muscular → bold, aggressive
Ectomorph: thin → shy, introverted
💅 “Your body predicts your personality… allegedly.”
The 3 Dichotomies of Personality (Jung/Myers-Briggs)
🌗 Jung’s personality splits:
Introversion ↔ Extraversion
Sensing ↔ Intuition
Thinking ↔ Feeling
💅 “How you charge, gather info, and make decisions.”
PEN model (Eysenck)
🧠 Personality has 3 major traits:
P: Psychoticism (nonconformity, impulsivity)
E: Extraversion (social vs. reserved)
N: Neuroticism (emotional stability)
It is thought to be biologically based and influences temperament + personality traits
💅 “I’m loud, moody, and I break the rules. Call me PEN-tastic.”
Biopsychosocial approach
🧬🧠🌍 Health = biological + psychological + social factors
Social cognitive perspective
👁🗨️ Behavior = learned by watching others + internal thoughts
Includes self-efficacy & reciprocal determinism
💅 “I see it, I believe it, I do it.”
Life course perspective
📆 Health = shaped by life events from birth to now
Childhood, environment, trauma, SES—all matter
💅 “You can’t understand me without my full life story.”
Age Dependency Ratio
👶🧓 Ratio of dependents (ages 0–14 & 65+) to the working-age population (15–64)
Higher age dependency ratio
= more economic burden on workers
Low Age Dependency Ratio
📉 Fewer dependents (kids + elders) compared to working-age adults
Can be a sign of economic growth—or could mean birth rates are dropping
Sensitization
Sensitization = increased response to a repeated stimulus.
Example: Repeatedly hearing an annoying noise and getting more irritated each time.
Operant Conditioning
Operant = behavior influenced by consequences
✅ It’s voluntary
✅ It’s reinforced with dopamine
✅ It leads to increased behavior
Actual Self
🪞 Who you currently believe you are
Your real, present self
Ought Self
📋 Who you think you should be, based on obligations or societal expectations
Self-efficacy
💪 Belief in your ability to succeed or perform a task
Primary/secondary vs Intrinsic/Extrinsic
Primary/Secondary = WHAT drives you (biological or learned)
Intrinsic/Extrinsic = WHY you do it (internal joy or external reward)
Primacy effect
Primacy = early items → more rehearsal → long-term memory
💅 “The first impress, the last linger—everything in the middle? Meh.”
Recency effect
Recency = recent items → still in short-term memory
💅 “The first impress, the last linger—everything in the middle? Meh.”
Maslow’s Hierarchy of Needs
Physiological – food, water, sleep, shelter 🥖
Safety – security, health, job stability 🛡
Love/Belonging – relationships, family, community 💞
Esteem – confidence, achievement, respect 🏆
Self-Actualization – purpose, creativity, full potential 🌟
Freud’s Id, Ego, & Superego
🧠 The 3-part structure of personality:
Id 😈 – Pleasure principle
Primitive, impulsive, wants instant gratification (unconscious)
“I want it now.”
Ego 🧠 – Reality principle
Rational, mediates between id and superego
“Let’s be smart about this.”
Superego 👼 – Moral compass
Internalized ideals & societal rules
“Is this the right thing to do?”
Altruism
Altruism = helping others at a cost to yourself.
Situational Approach to Behavior
🎭 Behavior is influenced by the environment or context, not just personality
Think: “People act differently in different situations.”
💅 “It’s not who you are—it’s where you are.”
Family as a Social Institution
👨👩👧👦 A structured system that regulates reproduction, socialization, and emotional support
Transmits culture, values, and norms
Authoritarian Personality
🚔 Rigid, obedient to authority, intolerant of outgroups
Linked to harsh upbringing and fear of change
Education as a Social Institution
🏫 Transmits knowledge, skills, and cultural values
Teaches norms, promotes meritocracy (in theory), and maintains social order
Urban Renewal 🧱
Revamping or rebuilding rundown parts of a city