Text To Money Secrets

What I need

1. Where to find biz

2. Where to find marketing partners

3. what to say to the biz

What I need to learn

1. Outbound marketing

2. Closing sales

Fundemental business principals

Value creation - solve problem

Value capture - sell solution

The process of action

thoughts - feelings - actions - results

Acquisition

one company buying another

Client acquisition

attracting and converting a potential customer

The brain is

1. energy conserving 2. pleasure seeking 3. pain avoiding 4. servomechanism machine

Basal Ganglia

The pleasure seeking pain avoiding part of the brain

Neo Cortex

Logic part of the brain

How to book a call

get them to use basal ganglia to get them engaged then use Neo cortex to make logical decisions.

On the call

create small talk (rapport)

Sourcing

obtaining/ getting information

Lead

Potential customer

Order of biz

Source lead, message lead, answer lead, follow up with lead, book call with lead, do call with lead and close the sale

Abraham Lincolns Quote

You can learn from everyone even if its what not to do

Marcel says to be

Outwardly cocky and inwardly humble

Who’s to blame for everything

Myself

4 important drivers to install in my brain

1. Blame yourself

2. Stop complaining

3. Acumulate knowledge

4. Take action

Definition of success

A few simple disciplines practiced every day

Definition of failure

A few errors in judgement repeated every day

Operational complexity

The systems and processes that need to be in place in order for your business to run properly

TAM - total addressable market

What’s the size of your potential market? How many people could you potentially serve?