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ethos
appeal to speaker
pathos
appeal to audience
logos
appeal to logic
simile
comparison using like or as
metaphor
comparison
personification
appliance of human attibutes onto an object
allusion
reference to an outside source
juxtaposition
placing two contrasting idea or images next to eachother for dramatic effect
anaphora
repeating the same first word in successive words or phrases
epistrophe
repeating the same last word in successive words or phrases
euphemism
puting something that would normally be negative into a postive light
hyperbole
exageration used to emphasize a particular point
parallelism
constructing different parts of a complex sentence in the same grammatical structure
rhetorical question
hypothetical question that add evidence to the argument
understatement
using targeted phrasing to make serious issue sound less important than it is
amplification
repetition of important words or phrases while adding more details to it each time
paradox
contradicting ideas that might sound logical after further evidence
polysyndeton
including more conjuctions than needed
asyndeton
exclusion of necessary conjunctions between phrases