Health Determinants, Beliefs, Attitudes & Values, Social Marketing & Norms

Health

is a state of complete physical, mental and social wellbeing, and not merely the absence of disease or infirmity.

Illness

is characterised by sickness, disease and injury.

Wellness

is characterised by responsibility, purposefulness and actions to maintain high levels of health and well-being.

Holistic health

is a measure of health about a WHOLE person.

Wellbeing

All 5 dimensions of health and wellbeing are as good as they can be.

Determinants of Health

Factors that raise or lower the level of health in a population.

Burden of disease

A description of how much death and disease is in a community. It is measured by how many years people live with a disease, injury or illness and how many years they prematurely die.

Natural Environment

Includes all organisms, elements and landscapes found on earth. Such as air, water, climate, vegetation, animals, micro-organisms, soil and rocks

Built Environment

Aspects of our surroundings that were created or modified by people. Such as buildings, roads, communication networks, homes, school and workplaces, recreation areas, transport systems and vehicles.

Chronic Illness/Disease

Long lasting conditions with persistent effects. E.g., back pain, eating disorders, poor mental health, obesity, cancer, etc.

Mortality

Death rate. Refers to the number of deaths in a population.

Morbidity

The amount of disease within a population. How many people are affected.

Beliefs

A person’s sense of right and wrong.

Attitudes

Our opinions or feelings about objects, people or situations.

Value

Standards that a person lives by.

Media

Methods of communication to send a message, deliver info or data. E.g., tv, radio, newspapers, magazines, billboards, internet, etc.

Advertising

The act or practice of calling public attention to something, particularly by paid announcements in the media. E.g., drawing attention to a product, service or need through ads in newspapers, magazines, radio, TV, or billboards.

Marketing

Process or technique of promoting, selling and distributing a product or service. Including advertising, branding, packaging, storage, distribution and point of sale.

Norms

An agreed upon set of rules or expectations to guide people’s behaviours.

Social Norms

What is ‘socially normal’ or unwritten rules by which a social group behaves.

Cultural Norms

What is ‘culturally normal’ or behaviour patterns of groups due to their cultural upbringing.