STUDIES OF MINORITY INFLUENCE

Moscovici et al

Ps in groups

presented with blue slides of varying intensity

Ps have to state colour of the slide

2 confederates in each group

confederates said 'green' on every trail or 'green' on some and 'blue' on others

minority was consistent = % of green response = 8%

minority was inconsistent = % of green response = 1%

Nemeth et al

same procedure as Moscovici

Ps can now respond with all of the colours they see

2 confederates in each group

condition 1 - confederates say green on 1/2 trails and blue/green on the other half (inconsistent)

condition 2 - confederates say green on the bright slides and green/blue on the darker slides (consistent and flexible)

condition 3 - confederates say green on every trail (consistent but inflexible)

in condition 2, 21% of responses influenced

conditions 1 + 3 had no effect