A3 media theorists
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14 Terms
what was roland barthes’ theory for media language?
semiotics
what are the details of barthes’ semiotics theory? (2 points)
all elements of a media text are codes
these can be understood as they are or as the responses they create
what is the denotative level of reading media text?
reading things literally, understanding them as the thing they are
what is the connotative level of reading media text?
reading things based off the responses they create
what was tzvetan todorov’s theory for media language?
narratology
what are the details of todorov’s narratology theory?
narrative pattern: equilibrium > disruption > new equilibrium
what was steve neale’s theory for media language?
genre
what are the details of neale’s genre theory? (2 points)
genres change over time or borrow from other genres.
genres are important to institutions as a marketing tool