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36 Terms
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1
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logos
a rhetorical appeal to the audience's reason or rationality
2
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ethos
the distinctive spirit of a culture or an era
3
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pathos
a quality that arouses emotions, especially pity or sorrow
4
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exigence
a pressing or urgent situation or need
5
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concession
the act of yielding
6
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propaganda
information that is spread to promote some cause
7
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connotation
an idea that is implied or suggested
8
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refutation
the act of determining that something is false
9
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context
the set of facts or circumstances that surround a situation
10
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subject
some situation or event that is thought about
11
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counterargument
an opinion offered in opposition to another position
12
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text
the words of something that is written
13
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persona
an image of oneself that one presents to the world
14
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rhetoric
study of the technique for using language effectively
15
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analogy
drawing a comparison in order to show a similarity
16
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anecdote
short account of an incident
17
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anaphora
repetition of a word or phrase to begin successive clauses
18
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aphorism
a short pithy instructive saying
19
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chiasmus
inversion in the second of two parallel phrases
20
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cliche
a trite or obvious remark
21
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colloquialism
an expression that seeks to imitate informal speech
22
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conceit
the trait of being unduly vain
23
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contradiction
opposition between two conflicting forces or ideas
24
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emphasis
intensity or forcefulness of expression
25
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idiom
expression whose meaning cannot be inferred from its words
26
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litotes
understatement for rhetorical effect
27
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non sequitur
a reply that has no relevance to what preceded it
28
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oxymoron
conjoined contradictory terms
29
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paradox
a statement that contradicts itself
30
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premise
a statement that is held to be true
31
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rhetorical question
an inquiry that is not supposed to be answered
32
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sarcasm
witty language used to convey insults or scorn
33
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syllogism
reasoning in which a conclusion is derived from two premises
34
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understatement
something said in a restrained way for ironic contrast
35
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bandwagon
a large ornate wagon for carrying a musical band
36
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ad hominem
appealing to personal considerations rather than to reason
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