L02 Be able to interpret client requirements and target audience considerations

What are the different types of client briefs in media production?

Formal, Informal, Negotiated, Contractual, Tender, and Commissioned.

How is a Formal brief created?

Through a scheduled meeting between the client and the producer where requirements are discussed and documented.

What are the different types of client briefs in media production?

Formal, Informal, Negotiated, Contractual, Tender, and Commissioned.

How is a Formal brief created?

Through a scheduled meeting between the client and the producer where requirements are discussed and documented.

What is an Informal brief?

A brief created during a telephone call with no documentation, relying on verbal agreements.

What does a Negotiated brief involve?

Collaborative discussions between client and producer to develop a brief before formal writing.

What is a Contractual brief?

A brief that is outlined within a contract of employment.

Describe a Tender brief process.

A client publishes an advert for bids from production companies who respond with their brief and estimates.

What characterizes a Commissioned brief?

A client hires a separate media company to create a product, overseeing the process through a commissioner.

Why is it important to analyze the client's brief?

To ensure all requirements are understood and correctly interpreted before production starts.

What are the four types of requirements within a client brief?

Implicit, Open, Constraints, and Explicit.

What tool is used for brainstorming ideas linked to a central concept?

Mind map.

What is a Mood board used for?

To create a 'feel' for the project by compiling images, materials, and words.

What does SWOT stand for in analysis tools?

Strengths, Weaknesses, Opportunities, and Threats.

How does socio-economic status affect media product targeting?

Higher income individuals have more disposable income, enabling them to consume more media products.

Why is understanding the target audience's age important?

It affects product complexity and the language used based on the age group of the audience.

What is the significance of gender in media product development?

It influences targeting and styling to appeal to different gender preferences.

How do psychographics help in targeting audiences?

They provide insights into opinions, attitudes, interests, and lifestyles of individuals.

What factor considers the audience's location in media production?

Geodemographics.

How can sexual orientation affect media products?

It influences the target audience and the style of language and imagery used.

What is the difference between mainstream and niche markets in media production?

Mainstream targets a wide audience, while niche focuses on a specific, smaller group with unique preferences.