Yearbook term 3 exam

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35 Terms

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5 purposes of a yearbook

1. Picture book: pictures of readers and their friends
2. History book: documenting the school year 
3. Reference book: confirming students enrolled at the school, the spelling of names or scores of athletic events
4. Educational book: An educational opportunity for students who create it
5. Fun book: exciting for students to read and staff to produce
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Cover
* Creates a positive first impression and sets the stage for the story 
* Preset your theme concept as a slogan and visuals based on the tone or mood you want to develop
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Signature
* A yearbook is actually many little 16-page booklets, called signatures, bound into the cover 
* Each signature begins as a big sheet of paper with eight pages printed on each side, called a multiple
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Endsheets
The heavy paper between the cover and the first and last pages are used to hold the signatures in the yearbook
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Title Page
* Usually the first page of the book
* Important information about the school
* Reflects the look of the theme
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Opening Spread
Introduces the story of the year and explains the book concept
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Divider
* Dividing one section of the book from others, divider pages introduce the content to come 
* Provide continuity throughout the book
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Folios
Page numbers have a visual element that ties to the theme
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Sections
* The departments or coverage areas of the book
* Student life, academics, sports, organizations, people, community, and index
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Closing Spread
Wraps up the theme much as a concluding paragraph summarizes the writing
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Index
* Provides an easy reference to the contents of the yearbook
* Helps students locate themselves, friends, and sections
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Primary Audience
Students
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Secondary Audience
Staff and parents
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What do people want to see in a yearbook?
* Content that interests them 
* Photos of themselves and their friends 
* More photos than words 
* Text presented in a creative way 
* Must make a good first impression
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White space
Negative space
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White space: expanded
3-5 picas

used between modules; creates space that emphasizes and separates packages on the spread
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White space: standard
1 pica

used between traditional stories, photos, and captions
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White space: tight
1/2 pica

used for elements within sidebars and modules

draws photos or elements closer together, showing their connection
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White space: planned v. unplanned
planned white space looks good
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Pica
measurement

1 pica=1/6”
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Alignment
no element should be placed on a spread at random

every element should line up with at least one other element, even if far apart
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Rail
white space with consistent width
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Gutter
two pages meet in the spine
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Margin
all text needs to be within the margins

dominant photos can bleed into margin; others cannot

borders and stripes can bleed into the margins
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Eyeline
horizontal rail that links the left and right page together in a unified space

each element near it must touch the eyeline
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\*Be able to identify the parts of the spread design in a diagram
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Font sizes
Headline: 28 pt+

Subheadlines/Showcased facts: 14 pt+

Story/Body Copy: 10-12 pt

Captions/IDs: 7-9 pt
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Caption DO
* *Do give the outcome of a play in sports captions. If you don’t know it, try to find out. Players usually remember*
* ***Use quotes*** 
* ***Avoid using to-be verbs/passive voice in captions; use action verbs*** 
* ***Tell what is going on in the photo, not what you think happened***
* ***Be specific. Avoid using words like “many,” “several,” and “few.” Use numbers!***
* *Use a style guide or grammar-check your work*
* *Get emotional with your writing*
* *Let the facts speak for themselves*
* ***Be original***
* *Stick to the facts*
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Caption DON‘T
* ***Use the phrase, “pictured above” or “show here.” Captions should be placed next to their pictures– Photo IDs can be used*** 
* *Begin captions with the name of the person pictured*
* ***State the obvious***
* ***Use quotes that are “I like…” or “My favorite part…” statements***
* *Overuse gerunds or present participles*
* ***Use the school name, mascot, school initials***
* *Use the phrase “this year”*
* ***Make predictions or speculate***
* *State the irrelevant* 
* *Editiorialize*
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Caption construction
* *Give detail about what is happening* 
* *Include info about what went on just before the instant captured in the photo*
* *Include the results of the action occurring in the photo*
* *Include quotes if the thoughts on the subject are important and interesting*

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1. ***A lead in***
2. ***Informational first sentence*** 
3. ***A descriptive second sentence in the past tense*** 
4. ***Optional quote as the last sentence***
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Direct quote
Comes straight from the person
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Indirect quote
Paraphrased
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Open-ended question
* *Describe what it was like when…*
* *How did you feel when…*
* *Why did you…*
* *What were you thinking when…*

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No one word answers!
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Photo Techniques
* **Control the background**
* **Fill the frame**
* **Focus on the CVI**
* **Leading lines**
* **Repetition**
* **Framing**
* **Rule of thirds**
* **Bird's eye view**
* **Worm’s eye view**
* **Selective photos**

Know what these look like/how to describe them
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Photo Cropping
* **Eliminating distractions** 
* **Getting closer to the action**
* **Rule of thirds** 
* **Proportions** 
* **Storytelling**