Yearbook term 3 exam

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5 purposes of a yearbook

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5 purposes of a yearbook

  1. Picture book: pictures of readers and their friends

  2. History book: documenting the school year

  3. Reference book: confirming students enrolled at the school, the spelling of names or scores of athletic events

  4. Educational book: An educational opportunity for students who create it

  5. Fun book: exciting for students to read and staff to produce

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  • Creates a positive first impression and sets the stage for the story

  • Preset your theme concept as a slogan and visuals based on the tone or mood you want to develop

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  • A yearbook is actually many little 16-page booklets, called signatures, bound into the cover

  • Each signature begins as a big sheet of paper with eight pages printed on each side, called a multiple

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The heavy paper between the cover and the first and last pages are used to hold the signatures in the yearbook

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Title Page

  • Usually the first page of the book

  • Important information about the school

  • Reflects the look of the theme

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Opening Spread

Introduces the story of the year and explains the book concept

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  • Dividing one section of the book from others, divider pages introduce the content to come

  • Provide continuity throughout the book

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Page numbers have a visual element that ties to the theme

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  • The departments or coverage areas of the book

  • Student life, academics, sports, organizations, people, community, and index

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Closing Spread

Wraps up the theme much as a concluding paragraph summarizes the writing

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  • Provides an easy reference to the contents of the yearbook

  • Helps students locate themselves, friends, and sections

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Primary Audience


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Secondary Audience

Staff and parents

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What do people want to see in a yearbook?

  • Content that interests them

  • Photos of themselves and their friends

  • More photos than words

  • Text presented in a creative way

  • Must make a good first impression

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White space

Negative space

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White space: expanded

3-5 picas

used between modules; creates space that emphasizes and separates packages on the spread

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White space: standard

1 pica

used between traditional stories, photos, and captions

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White space: tight

1/2 pica

used for elements within sidebars and modules

draws photos or elements closer together, showing their connection

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White space: planned v. unplanned

planned white space looks good

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1 pica=1/6”

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no element should be placed on a spread at random

every element should line up with at least one other element, even if far apart

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white space with consistent width

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two pages meet in the spine

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all text needs to be within the margins

dominant photos can bleed into margin; others cannot

borders and stripes can bleed into the margins

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horizontal rail that links the left and right page together in a unified space

each element near it must touch the eyeline

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*Be able to identify the parts of the spread design in a diagram

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Font sizes

Headline: 28 pt+

Subheadlines/Showcased facts: 14 pt+

Story/Body Copy: 10-12 pt

Captions/IDs: 7-9 pt

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Caption DO

  • Do give the outcome of a play in sports captions. If you don’t know it, try to find out. Players usually remember

  • Use quotes

  • Avoid using to-be verbs/passive voice in captions; use action verbs

  • Tell what is going on in the photo, not what you think happened

  • Be specific. Avoid using words like “many,” “several,” and “few.” Use numbers!

  • Use a style guide or grammar-check your work

  • Get emotional with your writing

  • Let the facts speak for themselves

  • Be original

  • Stick to the facts

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Caption DON‘T

  • Use the phrase, “pictured above” or “show here.” Captions should be placed next to their pictures– Photo IDs can be used

  • Begin captions with the name of the person pictured

  • State the obvious

  • Use quotes that are “I like…” or “My favorite part…” statements

  • Overuse gerunds or present participles

  • Use the school name, mascot, school initials

  • Use the phrase “this year”

  • Make predictions or speculate

  • State the irrelevant

  • Editiorialize

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Caption construction

  • Give detail about what is happening

  • Include info about what went on just before the instant captured in the photo

  • Include the results of the action occurring in the photo

  • Include quotes if the thoughts on the subject are important and interesting

  1. A lead in

  2. Informational first sentence

  3. A descriptive second sentence in the past tense

  4. Optional quote as the last sentence

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Direct quote

Comes straight from the person

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Indirect quote


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Open-ended question

  • Describe what it was like when…

  • How did you feel when…

  • Why did you…

  • What were you thinking when…

No one word answers!

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Photo Techniques

  • Control the background

  • Fill the frame

  • Focus on the CVI

  • Leading lines

  • Repetition

  • Framing

  • Rule of thirds

  • Bird's eye view

  • Worm’s eye view

  • Selective photos

Know what these look like/how to describe them

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Photo Cropping

  • Eliminating distractions

  • Getting closer to the action

  • Rule of thirds

  • Proportions

  • Storytelling

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