Yearbook term 3 exam

5 purposes of a yearbook

1. Picture book: pictures of readers and their friends
2. History book: documenting the school year 
3. Reference book: confirming students enrolled at the school, the spelling of names or scores of athletic events
4. Educational book: An educational opportunity for students who create it
5. Fun book: exciting for students to read and staff to produce

Cover

* Creates a positive first impression and sets the stage for the story 
* Preset your theme concept as a slogan and visuals based on the tone or mood you want to develop

Signature

* A yearbook is actually many little 16-page booklets, called signatures, bound into the cover 
* Each signature begins as a big sheet of paper with eight pages printed on each side, called a multiple

Endsheets

The heavy paper between the cover and the first and last pages are used to hold the signatures in the yearbook

Title Page

* Usually the first page of the book
* Important information about the school
* Reflects the look of the theme

Opening Spread

Introduces the story of the year and explains the book concept

Divider

* Dividing one section of the book from others, divider pages introduce the content to come 
* Provide continuity throughout the book

Folios

Page numbers have a visual element that ties to the theme

Sections

* The departments or coverage areas of the book
* Student life, academics, sports, organizations, people, community, and index

Closing Spread

Wraps up the theme much as a concluding paragraph summarizes the writing

Index

* Provides an easy reference to the contents of the yearbook
* Helps students locate themselves, friends, and sections

Primary Audience

Students

Secondary Audience

Staff and parents

What do people want to see in a yearbook?

* Content that interests them 
* Photos of themselves and their friends 
* More photos than words 
* Text presented in a creative way 
* Must make a good first impression

White space

Negative space

White space: expanded

3-5 picas

used between modules; creates space that emphasizes and separates packages on the spread

White space: standard

1 pica

used between traditional stories, photos, and captions

White space: tight

1/2 pica

used for elements within sidebars and modules

draws photos or elements closer together, showing their connection

White space: planned v. unplanned

planned white space looks good

Pica

measurement

1 pica=1/6”

Alignment

no element should be placed on a spread at random

every element should line up with at least one other element, even if far apart

Rail

white space with consistent width

Gutter

two pages meet in the spine

Margin

all text needs to be within the margins

dominant photos can bleed into margin; others cannot

borders and stripes can bleed into the margins

Eyeline

horizontal rail that links the left and right page together in a unified space

each element near it must touch the eyeline

\*Be able to identify the parts of the spread design in a diagram

Font sizes

Headline: 28 pt+

Subheadlines/Showcased facts: 14 pt+

Story/Body Copy: 10-12 pt

Captions/IDs: 7-9 pt

Caption DO

* *Do give the outcome of a play in sports captions. If you don’t know it, try to find out. Players usually remember*
* ***Use quotes*** 
* ***Avoid using to-be verbs/passive voice in captions; use action verbs*** 
* ***Tell what is going on in the photo, not what you think happened***
* ***Be specific. Avoid using words like “many,” “several,” and “few.” Use numbers!***
* *Use a style guide or grammar-check your work*
* *Get emotional with your writing*
* *Let the facts speak for themselves*
* ***Be original***
* *Stick to the facts*

Caption DON‘T

* ***Use the phrase, “pictured above” or “show here.” Captions should be placed next to their pictures– Photo IDs can be used*** 
* *Begin captions with the name of the person pictured*
* ***State the obvious***
* ***Use quotes that are “I like…” or “My favorite part…” statements***
* *Overuse gerunds or present participles*
* ***Use the school name, mascot, school initials***
* *Use the phrase “this year”*
* ***Make predictions or speculate***
* *State the irrelevant* 
* *Editiorialize*

Caption construction

* *Give detail about what is happening* 
* *Include info about what went on just before the instant captured in the photo*
* *Include the results of the action occurring in the photo*
* *Include quotes if the thoughts on the subject are important and interesting*

\

1. ***A lead in***
2. ***Informational first sentence*** 
3. ***A descriptive second sentence in the past tense*** 
4. ***Optional quote as the last sentence***

Direct quote

Comes straight from the person

Indirect quote

Paraphrased

Open-ended question

* *Describe what it was like when…*
* *How did you feel when…*
* *Why did you…*
* *What were you thinking when…*

\
No one word answers!

Photo Techniques

* **Control the background**
* **Fill the frame**
* **Focus on the CVI**
* **Leading lines**
* **Repetition**
* **Framing**
* **Rule of thirds**
* **Bird's eye view**
* **Worm’s eye view**
* **Selective photos**

Know what these look like/how to describe them

Photo Cropping

* **Eliminating distractions** 
* **Getting closer to the action**
* **Rule of thirds** 
* **Proportions** 
* **Storytelling**