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What is information technology
Information technology refers to the use of computers, software, networks, and other electronic systems to store, retrieve, transmit, and manipulate data
Information technology hardware
Computer hardware such as computers, cpu, and memory. also connects to input devices, output devices, and storage devices.
What is competitive advantage
advantage that a company has over its competitors. typically, a feature, benefit, product, service
What is the first mover advantage
Takes place when a company gains a competitive advantage by being the initial mover with a certain feature, product, or service.
Switching cost
cost to customers of switching to a different product/service from the one they are already using
entry barrier
Cost that must be incurred by an entrant into a market. costs of products/services/features that customers expect.
Porters 5 forces
Existing industry rival in the middle. Threat of new entrants → threat of substitutes. Power of buyers ^ power of suppliers.
Power of Buyers
The ability of customers to influence the prices (by driving prices down)
Power of suppliers
The ability of suppliers to influence the prices (by maintaining the prices or driving prices up)
Threat of new entrants
Threat that new competitors pose to the incumbents in an industry
Threat of new substitutes
Threat that an alternative products or services may offer similar benefits to the consumer as the existing products or services provided by the incumbents in an industry
Existing industry rivalry
Competitive rivalry among existing firms in the industry
Key Performance Indicators
A metric that demonstrates how well an objective is being achieved.
How should KPI’s be alinged
reflecting the strategic goals and objectives of the organization
How should KPI’s be attainable
measured based on the data that can be obtained in a straightforward manner
How should KPI’s be accurate
based on accurate data and calculations
How should KPI’s be actionable
giving insights that can prompt action
Efficiency
Measuring the performance of technology (average login time, disk utilization, display response time, throughput)
Effectiveness
Measuring the business impact (conversion rate, financial metrics)
Information systems leadership roles
Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Information Security Officer (CISO)
Chief Information Officer
Most senior executive in charge of information systems. oversees the use of data/information technology and aligns it with the enterprise’s strategies, objectives, and goals
Chief Technology Officer
Executive in charge of the efficiency of the information systems. Focused on information technology (hardware, software, networks) related issues in an organization
Chief Information Security Officer
Executive in charge of the security of information systems and data assets. securing against unauthorized use, malicious use, data loss, and data theft
Data Quality
The data in an informed system is considered of high quality if it correctly and non-ambiguously reflects the real-world it is designed to represent
Data quality characteristics
Accuracy, Uniqueness, Completeness, Consistency, Timeliness, and Confomity
Accuracy
the extent to which data correctly reflects the real-world instances it is supposed to depict
Uniqueness
requires each real-world instance to be represented only once in the data collection
Completeness
the degree to which all of the required data is present in the data collection
Consistency
the extent to which the data properly conforms to and matches up with the other data
Timeliness
the degree to which the data is aligned with the proper time window in its representation of the real world
Conformity
the extent to which the data conforms to its specified format
Database requirements
collection, definition, and visualization
Conceptual database model
a visualization of requirements by using a conceptual data modeling technique (such as entity-relationship [ER] modeling)
Logical modeling
Creation of the database model that is implementable by the DBMS software
Database Implementation
Using a DBMS to implement the database model as an actual database
Front End Application Development
Designing and creating applications for indirect use by the end-users
Database Deployment
Releasing the database system for use by the business users
Database Use
The insertion, modification, deletion, and retrieval of the data in the database system
Maintenance and Administration
Performance activities that support the database end user, including dealing with techincal issues
Entity-Relationship (ER) modeling
conceptual database modeling technique which enables the structuring and organizing of the requirements collection process and provides a way to graphically represent the requirements
ER Diagram (ERD)
the result of ER modeling, serves as an initial blueprint for the database
Database Front End
Provides access to the database for indirect use, typically components of a database front end include forms and reports
Operational data
Operational information is collected and used in support of day-to-day operational needs in businesses and other organizations such as information reflecting withdrawing cash from an ATM
Analytical Data
Analytical information collected and used in support of analytical tasks such as information reflecting trends, sales, product statistics, and future growth projections
Data Warehouses
a system used for reporting and data analysis and is considered a core component of business intelligence, and a typical organization maintains and utilizes several operational data sources
Data Warehouses components
Source systems, extraction-transformation-load infrastructure, data warehouse, and front-end applications
Online Transaction Processing (OLTP)
updating, inserting, modifying, deleting, and retrieving data from databases for operational purposes
Online Analytical Processing (OLAP)
retrieving data from data warehouses and/or data marts for analytical purposes
OLAP/BI tool functions
OLAP tools are designed for analysis of data in data warehouses and data marts, they allow users to retrieve needed from data warehouses and data marts by using simple point-and-click mechanism
OLAP/BI Tools
Slice and Dice, Pivot (rotate), Drill Down / Drill Up
Slice and Dice
adds, replaces, or eliminates specified attributes (or particular values) from the already displayed result
Pivot (rotate)
Reorganizes the values displayed in the original query results by moving values of a dimension column from one axis to another
Drill Down
Makes the granularity of the data in the query result FINER
Drill Up
makes the granularity of the data in the query result COARSER
Market Basket Analysis
Finds groups of items that tend to appear together in transactions, measures in support and confidence
Support
Number of transactions containing X and Y / number of all transactions
Confidence
Number of transactions containing X and Y / Number of transactions containing X
Big Data
Massive volumes of diverse and rapidly growing data that are not formally modeled for efficient retrieval, part of a heterogeneous originating from various sources such as smart devices, social media, sensors etc.
Storage and Use of Big Data
Big Data is not modeled up front for a pre-determined operational and/or analytical queries and can encompass 80%-90% of stored data
Data Lake
Large data pool in which the schema and data requirements are not defined until the data is queried. data lakes store vast amounts of raw data in its native format until it is needed.
Supply Chain Operations Reference (SCOR) Model
Framework for supply chain management, include plan, source, make, deliver, return, enable
Plan (SCOR)
Develop and communicate plans for sourcing, making, delivering, and returning/cancelling company’s products/services
Source (SCOR)
Schedule and execute necessary steps for obtaining materials, goods, and services from suppliers that are needed to produce a company’s products and services
Make (SCOR)
Schedule and execute the necessary steps for creating a company’s products and services
Deliver (SCOR)
Schedule and execute the necessary steps for delivering a company’s products and services to their customers
Return (SCOR)
Schedule and execute the necessary steps for receiving returned products from their customers and for cancelled services by their customers
Enable (SCOR)
Actively and jointly manage all SCM-related processes and elements while measuring and monitoring SCM performance through usage of dagta and information systems
Supply Chain Logistics
the part of the supply chain process that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption
The Bullwhip Effect
Occurs when product demand information passes throughout the supply chain in a distorted (delayed) way
RFM value
represents a customers score in Recency, Frequency, and Monetary value. used in marketing to segment customers based on their buying behavior for specialized campaigns
Business Process Reengineering (BPR)
The analysis and redesign of workflows within and between enterprises in order to optimize business processes
Automation
Changing the business process by automating it usually with technology
Streamlining
Changing the business process by removing unnecessary, outmoded, or inefficient steps and methods in the existing process
Paradigm Shift
BPR effort in one company redefines the entire industry (Ex: proactive fraud detection and resolution process)
Customer Relationship Management (CRM)
Leveraging existing customer data to drive loyalty and engagement, and maximize profitability from lapsed, existing, and potential customers
CRM objectives
Maintain, enhance, and improve relationships with customers and potential customers
Enterprise Resource Planning (ERP) systems
Typically facilitate processes that are uniform across industries and companies
Best-of-Breed Collection
An integrated collection of function specific commercial off-the-shelf software systems
Middleware
sits in the middle of and provides connectivity between software applications that are not originally designed to work together