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Encoding
Changing information so it can be stores
Storage
Holding info in the memory system
Retrieval
Recovering info from storage
4 memory stores
Multi store, sensory store, short term store, long term store
Multi store
Idea that memory allows info to pass through a series of memory stores
Sensory store
Holds info received from senses for short period of time
Short term store
7 chunks limited amount of time
Long term store
Vast amount of info for long period of time
Peterson and Peterson
Aim- see rehearsal necessary to hold info short term memory store
Method- participants given set of 3 letters count backwards prevent rehearsal then asked to recall
Results- forgotten after 18 seconds
Conclusion- concluded we cannot hold info in short unless rehearsed
Evaluation- lacks ecological validity we do not normally do this
Murdock
Aim- provide evidence to support multi store explanation of memory
Method- learn list words recall in any order
Results- words at end recalled (recency effect) and words at start recalled (primary effect) middle forgot
Conclusion- concluded provides evidence for short term and long term memory stores
Evaluation- lacks ecological validity not a normal task
Reconstructive memory
Altering our recollection of things so that they make more sense to us
Bartlett
Aim- when given unfamiliar to tell would we alter info
Method- read 'the war of the ghosts' later asked to recall repeated several times in week
Results- discovered difficulty remembering changed parts
Conclusion- memory is influenced by our beliefs
Evaluation- not normal task lacks ecological validity
Wynn and Logie
Aim- see if recall of stories change familiar event
Method- uni students recalled first week several times in year
Results- stayed the same
Conclusion- concluded memory for familiar events will not change
Evaluation- we do not know how accurate it was to begin with
Structural processing
Thinking about the appearance of a word to learn it
Phonetic processing
Thinking about the sound of a word to learn it
Semantic processing
Thinking about the meaning of a word to learn it
Levels of processing
The depth of which info is thought about when trying to learn it
Craik and Lockhart
Aim- type question asked about word effected how many words could be recalled
Method- list of words asks yes/no questions some required structural/phonetic/ semantic processing then asked to identify words and answered questions
Results- 70% semantic, 35% phonetic, 15% structural
Conclusion- deep info processed more like to be remembered
Evaluation- lacks ecological validity not a normal task
Interference
Things that we have learnt that make it difficult to recall other information that we have learnt
Retroactive interference
Recently learnt info hinders ability to recall previous info
Proactive interference
Info already learnt hinders ability to learn new information
Underwood and Postman
Aim- see if learning interferes with previous
Method- 2 groups A list word pairs, 2 lots B only 1 list
Results- B recall of first was more accurate
Conclusion- new learning will cause people to recall info less accurately
Godden and Baddeley
Aim- learn and tester in same environment would recall info better than those tested in different environments
Method- deep sea divers 4 groups given list of words (underwater learn, recall on land so on)
Results- groups which learnt and recalled in same environment 40% more words
Conclusion- recall better if in same place of learning
Retrograde amnesia
Suffering brain damage and being unable to learn new info
Miller
Patient suffering epilepsy 2 thirds hippocampus removes unable to learn. Hippocampus critical for new memory
Anterograde amnesia
Unable to learn new info after brain damage
Retrograde amnesia
Loss of memories from our past before brain damage
Russell and Nathan
Retrograde amnesia 22 yr old fell off motorbike banged head x-ray showed no fracture could not recall 2 years prior incident
Leading questions
Questions that contain their answers
Cognitive interview
Method of questioning recreates event
Loftus and Palmer
Aim- see if leading qs affect accuracy of recall
Method- showed car accident asked 'how fast was it going when it hit/smashed the car?'
Results- smash higher speed estimate
Conclusion- leading qs affect accuracy of recall
Bruce and Young
Aim- familiarity affects accuracy of recalling faces
Method- lecturers on cctv asked to identify faces from cctv photos
Result- lecturers students correct identification than police
Conclusion- previous familiarity helps identifying faces
Geiselman
Aim- reinstating context of event using cognitive interview will affect accuracy of witnesses accounts
Method- police training film crime 2 days later asked about for half scene was recreated
Result- context recalled more accurate
Conc- context increase accuracy
Stereotype
Over simplified generalised set of ideas we have about others
Cohen
Aim- see if stereotypes affect memory
Meth- video man and woman eating in restaurant half told woman was waitress/librarian later all asked to describe behaviour and personality
Results- two groups matched stereotype
Conc- stereotypes affect accuracy of accounts of people
Communication
Passing info from one person to another
Verbal communication
Conveying messages using words or vocal sounds
Paralinguistics
Vocal features that accompany speech
Tone of voice
The way words are spoken to convey emotion
Emphasis
Special importance, value, or prominence given to words.
Intonation
Inflection in the voice when speaking
Non verbal communication
Conveying messages that do not require the use of words or vocal sounds
Argyle Alkema and Gilmour
Aim- tone of voice effect on interpreting verbal messages
Method- listened to friendly/ hostile message
Result- tone had 5x effect of verbal message
Conc- tone of voice is important how people interpret verbal messages
Davitz and Davitz
Aim- effect of paralinguistics on the assessment of emotion
Method- listen to tape of voice with tone of voice, emphasis, intonation
Results- accuracy recognising affection, amusement, disgust, fear
Conc- paralinguistics has great importance when judging emotion
Evaluation- artificial environment
Eye contact
When two people in convo look at each other's eyes at the same time
Kendon
Aim- see how eye movements effect flow of convo
Method- pairs acquainted convos secretly watched one way mirror
Results- went to speak looked away, prolonged look about to finish, look indicated other person to speak, no look pause
Conc- eye movements signal turn in talking
Evaluation- ethical issues deception
Argyle
Aim- interrupting eye contact effects convo
Method- pair in convo half wore dark glasses so other couldn't receive eye contact
Results- glasses more pauses
Conclusion- eye contact ensures smooth flow convo
Hess
Aim- pupil dilation effects emotion
Method- 2 photos same girl asked which more attractive girls pupils dilated in one
Result- majority chose dilated but couldn't say why
Conclusion- dilation has an unconscious but powerful effect on emotion
Evaluation- lacks ecological validity was an artificial observation
Sackeim
Aim- relationship between facial expressions and hemispheres of the brain
Method- faces picture cut down middle new picture with mirror image which liked best
Result- preferred left half "warmer"
Conclusion- left side expresses more emotion
Body language
term to describe aspects of non verbal communication
Postural echo
Mirroring another persons position
McGinley
Aim- effect of postural echo in convo
Method- confederate social setting convo half echoed posture after asked opinion
Result- postural echo got on well/ not used awkward
Conc- postural echo gives unconscious message of friendliness
Evaluation- ethical issue deception
McGinley Lefvre
Aim- effect open and closed posture in convo
Method- confederate had convo half open/ closed posture asked opinion
Result- open posture attractive friendly, closed posture unfriendly
Conc- posture someone adopts affects how they are liked
Evaluation- ethical issue deception
Gesture
Info conveyed deliberately or unconsciously with movement
Touch
Info is conveyed by physical contact
Lynn and Mynier
Aim- effect of gestures used by waiters changed tips
Method- taking orders seated customers had to stand/crouch
Result- crouched larger tip
Conc- gesture of squat positive effect on tip
Fisher Rytting and Heslin
Aim- see effect of touch on attitudes
Method- female students library handed book by librarian confederate half touched
Result- touched positive weren't aware
Conc- touch can have unconscious positive effects on attitudes
Personal space
Distance we keep between ourselves and others
Argyle and Dean
Aim- sex differences effect personal space
Method- convo with confederate same/opposite sex sat at different distances looked into eyes
Res- participants break eye contact of opposite sex at greater distance point ps was invaded
Conc- prefer greater ps with opposite sex in normal convo
Willis
Aim- age effects ps
Meth- 800 social situations observed
Res- close own age further from old
Conc- age difference affects how close we stand
Evaluation- ethical issue no consent
Williams
Aim- personality effects ps
Method- college personality test extrovert/introvert sent to office to get grades noted how close they sat
Results- intro further away
Conc- extrovert or introvert will affect ps
Cultural norms
Range of behaviours that members of group expected to show
Summer
Aim- cultural differences ps
Method- white english and arab observed in convo
Result- English 1.5m arab much less
Conclusion- ps in normal convo varies with culture
Zahn
Aim- status effect ps
Method- observed equal status convo and unequal
Result- lower did not approach higher with same degree of closeness
conclusion- ps varies with diff status
Evaluation- face expression could affect ps
Personality
Thoughts feelings behaviour that make an individual unique
Temperament
Genetic component of personality
Thomas Chess Birch
Aim- discover ways responding stay stable in life
Method- 133 kids observed behaviour parents interviewed
Res- easy/difficult/ slow to warm up happy flexible demanding inflexible did not respond well but once adapted happy
Conc- ways of responding stayed with children as developing concluded temperament was innate
Evaluation- longitudinal middle class
Buss and Ploman
Aim- temperament innate tested
Method- 228 pairs monozygotic twins and 172 pairs of dizygotic twins 5 years looked at emotionality activity and sociality compared twins
Res- correlation between monozygotic
Conc- temperament has a genetic basis
Evaluation- could be environment not gene
Kagan and Snidman
Aim- temperament is due to biological differences
Method- reactions 4 month old to new situations first min out in seat caregiver near by next 3 mins caregiver out of sight baby shown toys
Res- 20% distressed cry high reactive 40% low reactive little movement
Conc- temperaments due to inherited differences way brain respond
Evaluation- large sample experimental setting
Eysenck
Aim- personality test 700 service men
Meth- questionnaire analysed factor analysis
Res- 2 dimensions extroversion-introversion and neuroticism- stability
conc- everyone was in dimension or in middle
evaluation- lied on questionnaire, all men
APD
condition where individual does not use socially acceptable behaviour or consider rights of others eg stealing, can't pay money back, conning
Causes of APD
Amygdala involved in emotion, prefrontal cortex involved in social and moral behaviour and aggression, situational causes eg low school achievement, socioeconomic factors like financial issues
Raine
Aim- abnormalities in prefrontal cortex causes APD
Method- MRI scan 21 men w APD 34 healthy all volunteers
Res- APD 11% reduction in grey matter
Farrington
Aim- investigate development antisocial behaviour from childhood-50
Method- longitudinal study 411 males london parents teachers interviewed search family records for crime
Result- 41% males convicted 1 offence between 10-50 criminal behaviour in family and poverty
Conc- situational factors cause APD
Evaluation- could have lied on surveys
Elander
Aim- investigate childhood risk factors that predict APD
Method- 225 twins childhood disorders interviewed 10-25 years later
Res- hyperactivity low iq reading disorder strong predictors of APD
Conc- disruptive behaviour in childhood can be used to predict APD
Evaluation- twins genetics could have affected behaviour
William and Best
Aim- sex stereotyping across 30 countries
Method- 300 characteristics associated w male or female
Res- same associated females understanding warm males hard headed
Rubin
Aim- parents stereotype babies
Meth- describe baby 24 hours born
Res- boys alert strong girls soft delicate
Conc- parents stereotype from early age and painting room
Prejudice
A rigid set of attitudes or beliefs we have for groups of people usually negative
Discrimination
Way an individual behaves towards person or group because of prejudice view
Barrett and Short
Aim- development of prejudice in kids
Meth- 216 english 5-10yr opinions on people from different countries
Res- positive towards french least liked german no factual info
Conc- by 10 years children have prejudiced views
Authoritarian personality
A personality that is prone to being prejudice
F scale
Questionnaire used by Adorno to measure personality characteristics
Adorno
Aim- relationship between personality and prejudice beliefs
Meth- 100s interviewed tested with F-scale
Res- found relationship
Conc- authoritarian personality with these characteristics are likely to be prejudice
Evaluation- doesn't explain why they're only prejudice to some, parenting
Sherif
Aim- prejudice develops when groups comp for scarce resources
Meth- summer camp 22 boys 2 teams staff made comp
Result- unpleasant name calling attack
Conc- competitions cause prejudice
Evaluation- all middle class and boys artificial situation
Levine
Aim- believed relationship with stranger more likely to help them
Method- stuntman fell infront of man u fans half wearing man u shirt half wearing liverpool
Result- man u helped liverpool left
Conc- feel we have something in common mode likely to help in group members
In group
People with whom we share a common identity
Out group
People you believe you have nothing in common with
Tajfel
Aim- easily discriminate out groups
Method- 14/15yr boys in 2 groups game for points
Res- boys awarded points by choosing pairings that created the biggest difference between the group
Conc- people discriminate out group members
Evaluation- all boys artificial group
Jigsaw method
Technique used by Aronson reduce prejudice in a group of mixed race students
Elliot
Aim- teach class what it felt like to be discriminated
Method- told class blue eyes best smarter brown cannot use drinking fountain
Res- blue delighted brown angry reversed next day did same
Conc- beloved they would be more tolerant now discriminated
Eval- ethical issues trauma
Aronson
Eliminating prejudice black and white jigsaw method experts on one topic enhanced self esteem
Eval- not generalised out of class
Harwood
Aim- investigate kids views on elderly
Meth- asked about grand parents and relationship
Res- regular contact positive opinions
Conc- contact with grandparents good predictor on attitude towards elderly
Eval- interviews not reliable
Random sampling
every member of target population equal chance being selected
+ no researcher bias, representative
- time consuming
Opportunity sampling
members of target population willing to take part
+ quick easy
- researcher bias
Systematic sampling
every nth person from target population selected for sample
+ simple no researcher bias
-not representative
Stratified sampling
split into subgroups randomly selected
+ representative
- time consuming
BPS (British psychological society)
Respect get consent and keep data confidential
Competence- give advice if qualified
Responsibility- protect from harm
Integrity- behave with honesty
Questionnaire
set of qs about a topic
+ quick
- could lie
Interview
+ lots of data feelings can't be seen by only watching
- may not be accurate could lie
Observational study
+ real behaviour
- mistakes, can't explain behaviour