Entrepreneurship Unit 2 Vocabulary

This includes 14 vocabulary words from Unit 2.

Brand

the concept that distinguishes the business and a person’s perception of them

Brand Recognition

measures how familiar a customer market is with a company’s products or services

Conflict Resolution

a process where 2 or more parties work to find a solution to an issue

Crowdsourcing

the process of obtaining required work by enlisting people via the Internet

Customer Relationship Management

a system that allows businesses to manage customer relationships and the information associated with them

Freelancers

people who provide services by the hour or project rather than by working for one employer

Intranet

a repository for important information that employees can access all in one place

Intrapreneur

an employee who pursues and promotes innovative ideas and projects within an established organization

Miscommunication

any time a message is not clearly relayed or received

Nonverbal Communication

the message outside of the spoken word, like body language, gestures, and tone

Pitch

a presentation delivered to a person or group with the goal of securing approval of a new business idea

Prospect

someone who has interest in your business and your product or service

Referrals

the act of someone recommending you to potential customer based on a previous positive experience

Verbal Communication

the words and sounds a speaker uses to create a message