Direct trade that will eliminate the intermediary. Transactions directly between the producer and the importer ensure more money to the producer, fair price paid promptly to farmers by importers. Also, the producer must pay workers for a fair price, decent conditions are provided for laborers, such as a safe working environment and no use of child or forced labor, environmental sustainability that required farmers to use environmentally safe practices and prohibited genetically modified organisms (GMOs), respect for local culture through shared agricultural techniques with farmers