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Lateral thinking
Seeking to solve problems buy unorthodox or apparently illogical solutions
Strategy
Plan of action designed to achieve a long term goal
Non-conventional solutions
Solutions that are not based on or do not conform to what is generally done
Indigenous knowledge
Is the local knowledge that people in a culture or community develope and accumulate and on which they base their decision making
Why is creative thinking needed
Need it to generate ideas which help businesses solve problems and remain relevant as they can not afford to stay stagnant