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August 13, 2025
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cultural norms
what is normal or allowed in a culture, opposite of taboo
confirmation bias
a tendency to search for information that supports our preconceptions
hindsight bias
the tendency to believe after learning an outcome
overconfidence
when humans think we know more than we do
experimental method
a research method where you manipulate one factor to observe the effect
non-experimental methods
methods that do not prove causation; case studies, surveys, and natural observation
case study
a non-experimental technique in which one individual or group is studied in depth
correlational study
shows how 2 variables vary together, DOES NOT PROVE CAUSATION
meta analysis
a statistical procedure for analyzing the results of multiple studies to reach a conclusion
naturalistic observation
observing and recording behavior in naturally occurring situations
hypothesis
a testable prediction; often implied by a theory
falsifiable
the possibility that an idea, hypothesis, or theory can be disproved by an experiment
operational definition
statement of exact procedures used in a research study
replication
repeating the essence of a research study
independent variable
the variable getting manipulated
dependent variable
the outcome that is measured changed by the independent
confounding variable (third variable)
a factor other than the one being studied
participants
people in the experiment
sample
a part of the population used
population
all those in a group being studied from which random samples may be drawn
representative sample
can be used as a good representation for the larger population
random sampling
it fairly represents a population because each member has or equal chance of inclusion
convenience sampling
when experts pick an inaccurate sample so the data is bias/skewed
sampling bias
a flawed sampling process that produces an unrepresentative sample
generalizability
the results are accurate for the larger population
experimental group
the group exposed to the treatment