Ethos,pathos,logos+examples

Ethos

The appeal to ethics. Convincing someone of the character or credibility of the persuader

Pathos

The appeal to emotion/passion. Convincing an audience by creating an emotional response

Logos

The appeal to logic. Persuading an audience by reason and facts

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, makes me the ideal candidate for your mayor"

Ethos

"The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle."

Ethos

"You know me-I've taught Sunday school at your church for years, babysat your children, and served as a playground director for many summers."

Ethos

"Our expertise in roofing contracting is evidenced not only by our 100 years in business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."

Ethos

"It's a matter of common sense that people deserve to be treated equally. The constitution call it 'self-evident.' Why, then, should I have been denied a seat because of my disability?"

Logos

"I'm not just invested in this community- I love every building, every business, every hard-working member of this town."

Pathos

"History has shown time and again that absolute power courts absolutely."

Logos

"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss."

Logos

"The data is clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas"

Logos

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options

Logos

As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results

Ethos

If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?

Pathos

If his years as a marine taught him anything, it's that caution is the best policy in this sort of situation

Ethos