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3 main parts of sampling
examine parts of a whole, randomize, sample size
census
sample of an entire population, selects ALL subjects in a population
census pros and cons
population constantly changing, difficult to complete (can’t find everyone), impractical
why we randomize
to reduce influence of all features in population, to enhance likelihood of average of population
why sample size matters
should be representive of whole population, too small: miss subgroups, too big: difficult practically
parameter
used for populations, greek variables
statistics
used for samples, english variables
simple random sample (SRS)
every individual has equal chance of being selected, every combo of individuals of certain size has equal chance
examples of SRS
numbering individuals and using random number generator to select ones, IGNORE REPEATS, drawing from a deck of cards
Stratified random sample
division of population into seperate groups (strata), based on shared characteristics (men, women, age, etc), within stratum SRS conducted
pros and cons of stratified sampling
reduces sampling variability, reduces sampling error
Cluster sampling
individuals pregrouped in some way, select entire groups to sample, SRS of clusters
cluster pros and cons
efficiency in cost or practice
Systematic Sampling
select every nth person, start from random point
mulitstage sampling
any samples methods combined, determined by context of problem, refer to which METHODS using
bias
when certain responses are favored over others, over/underemphasize characteristics of the population
voluntary response
given people an option to respond, use data from those to CHOSE to respond, not representive of population
convenience sample
only surveying those most convenient, (asking the class next doors where theyre going to college, not whole school)
under coverage bias
a portion of population is unrepresented or excluded from survey
nonresponse data
individuals chosen for the sample for whom data cannot be obtained (or who refuse to respond) may differ from those whom the data can be obtained, (restaurant reviews, super happy or mad)
response bias
something about the design which alters the response, including wording bias
pilot study
trial run of a survey to see how it reads and improve it
how to describe bias
describe the direction of bias, (…will result in lying, more likely to respond no b/c…, this will inc/dec percentage of no’s, etc)