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When a business is able to sell its products more than its competitors
Competitive advantage
Offering unique and innovative products and services that differ from the competition
Innovation and Design
Producing/selling products at a lower cost than its competitors
Operations
Makes customers aware of your products and differentiates them from competitors
higher demand = increased profit
Sals & Marketing
Supporting customers during the sale and after the purchase process
builds a relationship between the customer and business
Customer Service
Obtaining higher prices through innovation and design, sales and marketing, and customer service
Customer Centric
Optimize operations / low cost producers
Operational Centric
Tells business owners whether or not they are making money
financial statements
Financial Issues
create and equip factory before making products
sales cycle might be 6 months between manufacturing and payment
Startup Issues
must invest in machinery
hire & train staff
manufacturing costs incurred months before payment
Manufacturing Company
Financial Issues
no inventory
services rather than products
deferred revenue
significant employee cost
Unique Issues
selling their time
minimal inventory
Professional Service Firm
Financial Issues
purchase inventory before sales
time difference between revenue received and paying expenses
Cash Flow
lag between store lease and business open
months to grow sales volume
Retail
Tells a business where cash is from and how it is being spent
Cash Flow statement
Directly from inflows and outflows
CF- Direct Method
Using net profits and payables/receivables from BS
CF- Indirect Method
Inflows- customer payments
Outflows- purchases, A/P, operating expenses
Operating Activities
Inflows- investments, proceeds from loans
Outflows- dividends and other payments to owners/investors, repayment of loan
Financing Activities
Inflows- new machine, new factory
Outflows- sale of old machine
Asset Activity
Shows whether or not your business is making a profit
Profit and Loss Statement
Alternative names for profit and loss statement
Income Statement, Statement of Operations, Statement of Earnings
What are the 3 categories of the P&L
Revenue & expenses associated w sales
Ongoing operating expenses
one time non-operating income
Revenue a business generates from selling goods and services
Sales Activity
Costs associated with producing/purchasing products for sale
Cost of Goods Sold
Selling, R&D, General/Admin expenses of operating the business
Operating Expenses
Calculated by deducting interest, income taxes and nonrecurring expenses from operating profit
AKA- “bottom line”
Net profit
Assets already in cash or expected to be converted to case within 1 year
cash, A/R, inventory, raw, materials, WIP
Current Assets
Used in company’s production and operating process
buildings, machines, computers, software, office equipment
Plant, Property & Equipment
Debts a business owes
Liabilities
Liabilities due within 1 year
Current Liabilities
Value of the business after all liabilities have been paid
money invested by owners
retained earnings
Owners Equity
Relationship between revenue and gross profit
How much profit a business makes from a sale
Gross Margin
Gross Margin calculation?
Gross Profit / Revenue
Relationship between revenue and a business’s operating profit
How profitable the business is from operating profit
Operating Margin
Operating Profit calculation?
Operating Profit / Revenue
Relationship between a business’s revenue and net profits
How profitable the business is after expenses
Net Margin
Net Margin calculation?
Net Profit / Revenue
Relationship between net profit and total assets
How effectively a business uses its assets to generate a profit
Return on Assets
Return on Assets calculation?
Net profit / Total assets
Relationship between net profit and owners equity
5 return the owner is receiving on their investment
Return on Equity
Return on Equity calculations?
Net profit/ Owners Equity
Cash used to “fund operations”
Working Capital
Measures how quickly or slowly a business converts the sale of its products or services to cash
Efficiency Ratios
Measures number of days inventory stays in the company before sale
Days in Inventory
Days in Inventory equation
End Inventory / COGS per day
Measures time it takes for customers to pay for goods and services they purchase from a business
Collection Period
Collection Period equation
End A/R / Revenue per day
Measures the number of days it takes the business to pay bills
End A/P / COGS per day
Measures how many days it takes for a business to convert products to cash
Cash Collection Cycle
Cash Collection Cycle equation
Days in Inventory + Collection Period - Payment Period
Measures how many times per year the inventory of a company turns over (i.e. is sold)
Inventory Turnover
Inventory Turnover equation
COGS / Inventory
Measures how efficiently the business uses its assets to generate revenue
Asset Turnover
Asset Turnover equation
Revenue / Total Assets
Measures a business’s ability to pay its bills over the next year
Liquidity Ratio
Measures the relationship between current assets and current liabilities
Current Ratio
Current Ratio equation
Current assets / Current Liabilities
Measures the ability to pay bills from assets that can be quickly turned into cash
Quick Ratio
Quick Ratio equation
Current assets - Inventory / Current liabilities
How do we know a business has sufficient funds to pay its bills?
Liquidity rations are greater than 1
Costs that vary with the level of production
Variable Costs
Costs that stay the same regardless of the level of production
Fixed Costs
Measures the number of units that must be sold in a period so revenue from the sale of those units is sufficient to cover the total costs of operating the business for that period
Breakeven Volume
Breakeven Volume: step 1
Revenue per unit - Variable cost per unit
Breakeven Volume: step 2
Fixed costs / Unit contribution margin
Measures the $ amount of revenue that must be realized in a period to cover the total costs of operating the business for that period
Breakeven Amount
Breakeven Amount: step 1
(Revenue per unit - Variable Cost per unit) / Revenue per unit
Breakeven Amount: step 2
Fixed costs / Contribution margin %