engels- U6

advertising campaign

all of the advertisements, posters, billboards ect. that promote a product

banner

a long, narrow advertisement on a website

billboard

a large board near the road where advertisments are put

brand image

the general impression that the producted, company, organization etc gives to the public

classiflied ad

a small advertisement that ou put in the newspaper if you want to buy or sell

commercial

an advertisment on TV or radio

comsumer

a person who buys things or uses services

design

to plan and make a drawing of how it will be made

display

to put it in an place where people will see it or where it will attract attention

endorsement

a pulbic statement that you give official support or agreement to a plan, statement, decision ect.

experience

something that happened to you

flier

a small piece of paper that advertises a product or an event and is given to a lage number of people

free samples

a small amount of product that you don’t have to pay for, which a given to you to test, try out, taste ect.

glossy magazine

a type of lage thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, ect.

great part of

most of; the majority of

industry

the people and activities involved in producing something, providing a service, etc.

influence

to have an effect on or power over sb/sth

insider knowledge

information that a person has who knows a lot about a group or an organization because they are a part of it

jingle

a short tune that is easy to remember, often used in advertising

launch

to start something new or to show something for the first time

logo

a printed symbol or disign that a company or an organization uses as its special sing

luxury goods

products that are beautiful and very expensive

(vast) majority

the largest number or part of a group of people or thing

manufacture

to make something in large quantities using machines

market

a country, an area or a group of people that buys something; the number of people who buy something

marketing agency

a company that createsadvertising for other companies’ products

massive

very large

(tiny) majority

the smaller number or part of a group, less than half

modest

not very large

overwhelming

extremely great or strong

persuade

to make sb do sth by giving them good reasons

pop-up ad

an advertisement that appears on your computer screen suddenly while you are browsing on the internet

present

something that you give to sb ot receive from sb

profit

the money that you make when you sell sth for more than it cost

promise

te say definitely that you will do or not do sth or that sth will happen

promote

to advertise sth inorder to increase its sales or make it popular

proportion

a part or share of a whole

purchase

something that you buy

refund

a sum of money that is paid back to you, especially because you have paid too much or you are mot happy with sth you have bought

research

to do a detailed and carful study of sth to find out more infromation about it

retailer

a person or company that sells goods to the public

risk

to do sth that may mean that you get into a situation which is unpleasant for you

sample

a small number of amount of sth that is looked at, tested, examined ect. to find out what the rest is like

significant amount

a quantity or number of sth that is important or large enough to be moticed or to have a effect

slogan

a short phrase that is easy to remember and that is used in politics or advertising

spam

advertising material sent by email to people who have not asked for it

special offer

a low price for sth in a shop, usually for a short time

stealth marketing

the practice of promoting products in a way that does not appear to be advertising, such as by product placement

target

to try to have an effect on a particular group of people

trend

a general change or development

trick

to persuade sb to do sth by making them believe sth that is not true

whopping

(informal) very big