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advertising campaign
all of the advertisements, posters, billboards ect. that promote a product
banner
a long, narrow advertisement on a website
billboard
a large board near the road where advertisments are put
brand image
the general impression that the producted, company, organization etc gives to the public
classiflied ad
a small advertisement that ou put in the newspaper if you want to buy or sell
commercial
an advertisment on TV or radio
comsumer
a person who buys things or uses services
design
to plan and make a drawing of how it will be made
display
to put it in an place where people will see it or where it will attract attention
endorsement
a pulbic statement that you give official support or agreement to a plan, statement, decision ect.
experience
something that happened to you
flier
a small piece of paper that advertises a product or an event and is given to a lage number of people
free samples
a small amount of product that you don’t have to pay for, which a given to you to test, try out, taste ect.
glossy magazine
a type of lage thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, ect.
great part of
most of; the majority of
industry
the people and activities involved in producing something, providing a service, etc.
influence
to have an effect on or power over sb/sth
insider knowledge
information that a person has who knows a lot about a group or an organization because they are a part of it
jingle
a short tune that is easy to remember, often used in advertising
launch
to start something new or to show something for the first time
logo
a printed symbol or disign that a company or an organization uses as its special sing
luxury goods
products that are beautiful and very expensive
(vast) majority
the largest number or part of a group of people or thing
manufacture
to make something in large quantities using machines
market
a country, an area or a group of people that buys something; the number of people who buy something
marketing agency
a company that createsadvertising for other companies’ products
massive
very large
(tiny) majority
the smaller number or part of a group, less than half
modest
not very large
overwhelming
extremely great or strong
persuade
to make sb do sth by giving them good reasons
pop-up ad
an advertisement that appears on your computer screen suddenly while you are browsing on the internet
present
something that you give to sb ot receive from sb
profit
the money that you make when you sell sth for more than it cost
promise
te say definitely that you will do or not do sth or that sth will happen
promote
to advertise sth inorder to increase its sales or make it popular
proportion
a part or share of a whole
purchase
something that you buy
refund
a sum of money that is paid back to you, especially because you have paid too much or you are mot happy with sth you have bought
research
to do a detailed and carful study of sth to find out more infromation about it
retailer
a person or company that sells goods to the public
risk
to do sth that may mean that you get into a situation which is unpleasant for you
sample
a small number of amount of sth that is looked at, tested, examined ect. to find out what the rest is like
significant amount
a quantity or number of sth that is important or large enough to be moticed or to have a effect
slogan
a short phrase that is easy to remember and that is used in politics or advertising
spam
advertising material sent by email to people who have not asked for it
special offer
a low price for sth in a shop, usually for a short time
stealth marketing
the practice of promoting products in a way that does not appear to be advertising, such as by product placement
target
to try to have an effect on a particular group of people
trend
a general change or development
trick
to persuade sb to do sth by making them believe sth that is not true
whopping
(informal) very big
Note 
Flashcard (21)