Advertising & Competitive Analysis (Quiz #2)
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7 Terms
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Competitive Analysis
Evaluating online and offline business competition.
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Cross-network Traffic
Ad traffic from Performance Max and Smart Shopping campaigns.
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Dimensions
Data attributes (e.g., “Population”).
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Platform
Advertising sites like Google Ads or Microsoft Ads.
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RivalIQ
A social media marketing analytics tool with competitive reporting.
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SEMrush
Search Engine Marketing Rush, a digital marketing tool for SEO, PPC, and content analysis.
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Visibility
The percentage of a site’s pages appearing in the top 100 search result
Note 
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