Industries and Audiences

what is post modernism?

complex idea that refers to what's real and not real, and reconstructions of things (boundaries between real world and the world created on the media)

who created post modernism?

baudrillard

what is industries about?

analysing the process of production, distribution and circulation and how these are affected by different contexts

what has developments in technology done?

• affected media production, distribution and circulation

• how media producers adhere to regulations

how has the film industry changed since the 1930s?

• have coloured technology

• distribution - many people have access to technology now

• fandoms can emerge better

• larger audiences (subs/dubs

• films are much longer now

uses and gratifications of media

• allows us to identify the needs in our lives that we fill with media products

• assumes audiences actively engage and seek out the media to fulfil a need/desire

• blumler and katz state there are four main reasons why people feel the need to consume media: personal identity, information, entertainment and social interaction

personal identity

• reinforcing personal values

• developing behavioural traits

• identify with valued other in media (aspirational figure) examples: reddit, tiktok, fandom

information

• finding information/news

• seeking advice or help with decision making

• satisfy curiosity

• to learn examples: google, news channels, some social media platforms

entertainment

• escapism

• relaxation

• enjoyment examples: streaming services, video games, music platforms examples: streaming services, video games, music platforms

social interaction

• identifying with others

• belonging

• topic for social interaction

• substitute for real-world companionship examples: tiktok, instagram, pinterest

henry jenkins

• participatory culture

• concept about audiences participating and interacting with the media they consume (no longer passive (fandom))

• prosumer: someone who consumes media but also produces it