chapter 1 test

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Audience

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21 Terms

1

Audience

The listener, viewer, or reader of a text. Most tests are likely to have multiple audiences.

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2

concession

an acknowledgment that an opposing argument may be true or reasonable.

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3

connotation

meanings or associations that readers have with a word beyond its dictionary definition or denotation

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4

context

The circumstances, atmosphere, attitudes and events surrounding a text

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5

counterargument

an opposing argument to the one a writer is putting forward

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6

ethos

character

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7

logos

embodied though, reason

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8

occasion

Time and place the speech is given or piece is written

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9

pathos

suffering, experience, emotion

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10

persona

mask

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11

polemic

hostile, aggressive argument

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12

propaganda

the spurend of ideas and information to further a cause

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13

purpose

The goal the speaker wants to achieve

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14

refutation

A denial of the validity of an opposing argument

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15

rhetoric

faculty of observing in a given case the available means of persuasion, persuasion

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16

rhetoric appeals

rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling, ethos logos or pathos

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17

rhetorical triangle (aristotelian)

A diagram that illustrates the in a relationship among the speaker, audience and subject in a determining text

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18

SOAPS

a mnemonic device that stands for subject occasion audience purpose in speaker

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19

speaker

The person or group creates a text

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20

subject

The topic

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21

text

Fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, culture trends

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