Audience
The listener, viewer, or reader of a text. Most tests are likely to have multiple audiences.
concession
an acknowledgment that an opposing argument may be true or reasonable.
connotation
meanings or associations that readers have with a word beyond its dictionary definition or denotation
context
The circumstances, atmosphere, attitudes and events surrounding a text
counterargument
an opposing argument to the one a writer is putting forward
ethos
character
logos
embodied though, reason
occasion
Time and place the speech is given or piece is written
pathos
suffering, experience, emotion
persona
mask
polemic
hostile, aggressive argument
propaganda
the spurend of ideas and information to further a cause
purpose
The goal the speaker wants to achieve
refutation
A denial of the validity of an opposing argument
rhetoric
faculty of observing in a given case the available means of persuasion, persuasion
rhetoric appeals
rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling, ethos logos or pathos
rhetorical triangle (aristotelian)
A diagram that illustrates the in a relationship among the speaker, audience and subject in a determining text
SOAPS
a mnemonic device that stands for subject occasion audience purpose in speaker
speaker
The person or group creates a text
subject
The topic
text
Fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, culture trends