Digital Marketing Ch 3

false

(T/F) When creating their business model, internet marketers must choose a single, specific revenue model.

value proposition

Which of the following is an important element of any business model?

 

Value proposition

 

Financial forecasting

 

Cloud computing

 

Competitive analysis

traditional-business model

The advertising-supported model is an extension of which model?

true

(T/F) Etsy is an example of the platform model.

value is created upstream of the customer

Which of these is true about the pipe model? 

 

It is too old fashioned to be used effectively by digital firms.

 

Value is created upstream of the customer.

 

It is too new to be used effectively by digital firms. 

 

It is effective for small businesses but must be discarded once the businesses grow.