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Last updated 3:23 AM on 9/19/25
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20 Terms

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Modality

Refers to the attitude a speaker or writer takes to the idea being
expressed (e.g. certainty, possibility, obligation, ability). Usually conveyed by the use of the appropriate grammatical mood

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Anaphoric Reference

where a word refers back to an earlier part of a text for its meaning (e.g. in the following text, the capitalized words refer anaphorically to "David": I recognised David immediately, even though I had not seen HIM, MY OLDEST FRIEND, in years.)

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Asynchronous communication

where the medium of communication causes a delay between utterance and response (e.g. letter, email, online forum)

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Computer-mediated discourse

the specialist form of language between online users

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Deixis

language whose meaning is determined in part by contextual factors, such as who is using it,
when, where and to whom (e.g. "this", "that", "now", "you", "tomorrow").

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Discourse Markers

words or phrases which mark boundaries between one topic and another, where a writer or
speaker wishes to change the subject

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Aspect

a form of the verb which explains its relation to time, particularly indicating whether an action is
completed (e.g. the perfect - "had walked") or incomplete (e.g. as in the progressive - "was walking" or perfect progressive - "had been walking")

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Metalanguage

language which is used to describe or comment on language (e.g. "This translates as..." or "I
meant to say...")

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Slogan

a short, direct and memorable phrase, frequently used in advertising

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Structure

the way in which a text is ordered and organized

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Style

the distinctive overall effect produced by interactions between form, structure, and language

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Third person narrative

where the narrator of a story is not directly related to the events being narrated, and typically
uses third-person pronouns (e.g. "he", "she", "they") to refer to the characters involved

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Tone

the emotion or attitudes associated with a spoken or written utterance

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Topic Sentence

a sentence which contains the essence of the entire paragraph. It is usually at the beginning of

the paragraph and signposts the pattern of information and ideas which follow

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Topic shift

the point at which speakers move from one topic to another in conversation

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Transactional

writing or speech which aims to complete a transaction and produce a particular outcome (e.g. a letter claiming a refund; giving spoken directions to a destination)

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Typography

the visual aspect of written language, including the size, colour and type of font used

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Accent

the characteristic pronunciation associated with a geographical area or social group

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Descriptivism

the view that no use of language is incorrect and that variations in language should be acknowledged and recorded rather than corrected

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Prescriptivism

the view that language should have a strict set of rules that must be obeyed in speech and

writing