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Modality
Refers to the attitude a speaker or writer takes to the idea being
expressed (e.g. certainty, possibility, obligation, ability). Usually conveyed by the use of the appropriate grammatical mood
Anaphoric Reference
where a word refers back to an earlier part of a text for its meaning (e.g. in the following text, the capitalized words refer anaphorically to "David": I recognised David immediately, even though I had not seen HIM, MY OLDEST FRIEND, in years.)
Asynchronous communication
where the medium of communication causes a delay between utterance and response (e.g. letter, email, online forum)
Computer-mediated discourse
the specialist form of language between online users
Deixis
language whose meaning is determined in part by contextual factors, such as who is using it,
when, where and to whom (e.g. "this", "that", "now", "you", "tomorrow").
Discourse Markers
words or phrases which mark boundaries between one topic and another, where a writer or
speaker wishes to change the subject
Aspect
a form of the verb which explains its relation to time, particularly indicating whether an action is
completed (e.g. the perfect - "had walked") or incomplete (e.g. as in the progressive - "was walking" or perfect progressive - "had been walking")
Metalanguage
language which is used to describe or comment on language (e.g. "This translates as..." or "I
meant to say...")
Slogan
a short, direct and memorable phrase, frequently used in advertising
Structure
the way in which a text is ordered and organized
Style
the distinctive overall effect produced by interactions between form, structure, and language
Third person narrative
where the narrator of a story is not directly related to the events being narrated, and typically
uses third-person pronouns (e.g. "he", "she", "they") to refer to the characters involved
Tone
the emotion or attitudes associated with a spoken or written utterance
Topic Sentence
a sentence which contains the essence of the entire paragraph. It is usually at the beginning of
the paragraph and signposts the pattern of information and ideas which follow
Topic shift
the point at which speakers move from one topic to another in conversation
Transactional
writing or speech which aims to complete a transaction and produce a particular outcome (e.g. a letter claiming a refund; giving spoken directions to a destination)
Typography
the visual aspect of written language, including the size, colour and type of font used
Accent
the characteristic pronunciation associated with a geographical area or social group
Descriptivism
the view that no use of language is incorrect and that variations in language should be acknowledged and recorded rather than corrected
Prescriptivism
the view that language should have a strict set of rules that must be obeyed in speech and
writing