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Prejudice
A negative evaluation of a group or individual based on their group membership.
Prejudice - single component view
Single-component view (Crandall & Eshelman, 2003): A negative attitude.
Prejudice - three component view
Cognitive: Stereotypes or beliefs about the group
Affective: Emotions (usually negative)
Conative: Behavioural intentions
Discrimination
Inappropriate and unfair treatment based on group membership (Dovidio et al., 2010).
Can include both negative behaviour or less positive behaviour toward outgroups.
Types of discrimination
Individual: Intentional harm by individuals
Institutional: Biased rules and practices
Structural: Policies that appear neutral but have unequal impacts
Intergroup bias
Tendency to favour one's ingroup over an outgroup (Hewstone, Rubin & Willis, 2002).
Involves stereotyping, prejudice, and discrimination as cognitive, affective, and behavioural components respectively (Mackie & Smith, 1998).
Frustration-Aggression Hypothesis (Dollard et al., 1939)
Goal frustration leads to psychological imbalance → redirected aggression toward scapegoats.
Critique: Doesn't explain why certain groups are targeted more than others; ignores social context.
Authoritarian Personality (Adorno et al., 1950)
Strict/punitive parenting leads to ethnocentrism and minority hostility.
Critiques: F-scale suffered from acquiescence bias; relies on Freudian constructs; ignores situational factors.
Realistic Conflict Theory (Sherif, 1966)
Prejudice arises from competition for resources.
Robbers Cave Study
Boys showed hostility when competing, which was reduced through cooperative goals.
Critique: Conflict isn't necessary for bias to occur; ethical issues with study design.
Social Identity Theory (Tajfel & Turner, 1986)
People derive part of their self-concept from group memberships.
Ingroup favouritism helps maintain self-esteem.
Minimal Group Paradigm (Tajfel et al)
Even arbitrary groupings lead to biased resource allocation.
Explains bias in the absence of competition
Social Identity theory - real world
Explains partisan politics, nationalism, and even online fandoms.
E.g., Brexit debates or "hotdog is/isn't a sandwich" scenario in class discussion — people favour their group regardless of logic.
Frustration Aggression hypothesis - real world
Explains xenophobia during economic hardship, e.g., blame placed on immigrants during recessions.
Microaggressions - real world
Modern discrimination like microaggressions (Sue et al., 2007) explains the subtle forms of racism experienced by East Asians during the COVID-19 outbreak.
Tokenism - real world
Tokenism (Wright & Taylor, 1998): Explains why minority individuals are often appointed to precarious roles ("glass cliff" - Ryan & Haslam, 2005) to shield organisations from claims of bias.
Traditional - Expression
Overt, blatant
Modern - Expression
covert, subtle
Traditional - examples
Racial slurs, segregation, sexism
Modern - examples
denial of discrimination, resentment at quotas
Traditional - Measures
Blatant Prejudice Scales
Modern - Measures
Modern Racism/Sexism scales
Traditional - Mechanism
Hostility and open devaluation
Modern - Mechanism
Defensiveness, rationalisation of inequality
Traditional - behavioural manifestation
Ethnophaulisms, explicit exclusions
Modern - Behavioural manifestation
Microaggressions, Tokenism
Microaggressions (Sue et al., 2007)
Microinvalidations: "I don't see colour"
Microinsults: "How did you get this job?"
Microassaults: Deliberate, explicit racial insults
Tokenism
Superficial diversity efforts that maintain systemic exclusion
Explicit Measures of Prejudice and intergroup bias
Require conscious reflection; may be biased by social desirability
Semantic Differentials:
Likert Scales:
Semantic Differentials
Rate target groups on bipolar adjective scales (e.g., "pleasant-unpleasant")
Explicit Measure
Blatant Prejudice Scale
Measures overt prejudice
Explicit Measure
Subtle Prejudice Scale
Captures denial and minimisation of inequality
Explicit Measure
Modern Sexism scale
Taps into contemporary, covert sexist beliefs
Explicit measure
Implicit Measures of Prejudice and intergroup bias
Behavioural Observation:
Affective Measures: (IAT)
Behavioural Observation
Seating distance, eye contact, body language
Implicit measure
Implicit Association Test (IAT)
Quicker associations between ingroup and positive concepts vs. outgroup and negative concepts suggest bias
Implicit measure
Explicit vs implicit measures
Require conscious reflection; may be biased by social desirability
vs
Reveal automatic biases not accessible through introspection