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What are the 8 steps of Kotter’s model of cultural change?
Create a sense of urgency
Build a guiding coalition
Form a strategic vision and initiative
Enlist a volunteer army
Enable action by removing barriers
Generate short-term wins
Sustain acceleration
Institute change
What is creating a sense of urgency in more detail?
Top leaders must describe an opportunity that will appeal to individuals heads and hearts and use this statement to raise a large, urgent army of volunteers.
Concentrating on a window of opportunity
It brings people together, aligns them around a commonality, and clarifies where the energy should be directed
What is building a guiding coalition in more detail?
A guiding coalition is the nerve center of this process. It consists of members from multiple layers of the hierarchy, represents many functions, receives information about the organization at all levels and ranks, and synthesizes that information into new ways of thinking.
This is the lynchpin of the entire transformation: an accountable, diverse group bound by opportunity, strategy, and action.
What is forming a strategic vision and initiatives in more detail?
Strategic initiatives are targeted and coordinated activities that make your vision a reality
Characteristics of a terrific strategic vision:
Communicable
Desirable
Creates a verbal picture
Flexible
Feasible
Imaginable
Simple
What is enlisting a volunteer army in more detail?
To create large-scale change, you need a significant number of organizational members (15-49%) to buy-in to the same opportunity and drive in the same direction.
People need to have a choice to participate and true permission to step up and act
What is enabling action by removing barriers in more detail?
Innovation is less about generating brand new ideas and more about knocking down barriers to making those ideas a reality.
By removing barriers such as inefficient processes and archaic norms, leaders provide the freedom necessary for members to work across boundaries and create real impact.
What is generating short-term wins in more detail?
A win is anything — big or small — that helps you move toward your opportunity. They may take the shape of actions taken, a lesson learned, a process improved, a new behavior demonstrated, etc.
Wins are the molecules of results. They must be collected, categorized, and communicated — early and often — to track progress and energize your volunteers to drive change.
What is sustaining acceleration in more detail?
If urgency drops sufficiently and momentum is lost, pushing complacency away a second time is much more difficult.
After a few wins, it is important to press harder rather than take your foot off of the gas pedal. Success results in increased credibility, which can improve systems, structures, and policies.
What is instituting change in more detail?
To ensure new behaviors are repeated over the long term, it’s important that you define and communicate the connections between those behaviors and the organization’s success.
Culture change comes once you are deep into a transformation, not at the beginning. Culture changes after you have successfully altered people’s actions, connecting the dots between new behaviors and better performance.
What are the 4 change principles?
Leadership & Management
Head & Heart
Select Few & Diverse Many
“Have To” & “Want To”
What is Leadership & Management in more detail?
In order to capitalize on windows of opportunity, leadership must be paramount — and not just from one executive. It’s about vision, action, innovation, and celebration, as well as essential managerial processes.
What is Head & Heart in more detail?
Most people aren’t inspired by logic alone, but rather by the fundamental desire to contribute to a larger case. If you can give greater meaning and purpose to your effort, extraordinary results are possible.
What is Select Few & Diverse Many in more detail?
More people need to be able to make change happen — not just carry out someone else’s directives. Done right, this uncovers leaders at all levels of an organization; ones you never knew you had.
What is “Have To” & “Want To” in more detail?
Those who feel included in a meaningful opportunity will help create change in addition to their normal responsibilities. Existing team members can provide the energy… if you invite them.
What is boundary spanning?
Understanding multiple perspectives, leveraging high levels of professional expertise, and cultivating strong and wide-reaching social ties.
