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Assumption of the theory
We learn through observation and imitation of other people’s behaviours.
A focus is placed on…
The mental processes involved in learning.
Mediational processes
Cognitive factors that influence learning. They come between the stimulus and response.
Attention
Paying attention to the behaviour and its consequences.
Retention
Storing the observed behaviour in the LTM.
Reproduction
The individual being able to reproduce the observed behaviour.
Motivation
The reasons as to why the behaviour was repeated - usually as they are expecting the same positive reinforcement.
Model
The person which is being imitated.
Identification Factors
The factors in which influence if someone identifies with a model. (Age, gender, race, etc.)
Note 
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