Informatika by Jelena

What two key components are involved in effective entrepreneurship?

spirit and attitude

What does an owner entrepreneur take full responsibility for?

success and failure

What do professional entrepreneurs focus on within an existing company?

innovation and growth

What two aspects do government entrepreneurs aim to improve in public services?

efficiency and innovation

What do social entrepreneurs prioritize over generating profit?

creating a positive social impact

Where do academic entrepreneurs apply entrepreneurial principles?

in education while spreading their knowledge

What is the first stage of entrepreneurship called?

the exploring phase

What two types of decision-making are essential for sustaining a successful business?

risk-taking and strategic

What are individuals who create their own businesses known as?

owner entrepreneurs

What mindset should a government entrepreneur possess?

entrepreneurial mindset

What is the phase that involves identifying business opportunities called?

research phase and market analysis phase

What do entrepreneurs develop during the planning phase?

strategic plans, structured frameworks, and financial plans

What does a company profile include about a business?

its history, current status, mission, vision, and future objectives

What role does branding play in marketing?

Establishes a company's identity and differentiates it from competitors.

What are examples of founder based brands?

Tesla and adidas

What are descriptive brands?

Names that directly describe the business or product, like PayPal and YouTube.

What characterizes fabricated brands?

Invented and unique names designed for brand identity.

What strategies are crucial to define in the planning phase?

Marketing and operational strategies

What does a company profile help stakeholders understand?

The company's purpose and values

How are brand recognition and loyalty built?

Through visual elements, messaging, and customer and brand experience.

What are the two representations of a brand?

Its name, values, and customer perception; its logo is a visual and symbolic representation.

What does market research help entrepreneurs understand?

Market trends and consumer behavior.

What is visual brainstorming based on?

Keywords and translating them into sketches or drawings.

What components comprise a brand and its logo?

The emotional connection with consumers is part of its brand; the recognizable symbol is its logo.

What must one conduct to analyze trends in the fashion industry?

Market research and understanding competitors.

What does a logo represent in the context of a brand’s overall identity?

It is one part of the brand identity, which includes its values.

What do selected keywords in visual brainstorming help create?

Visual concepts that can aid in developing branding elements like packaging.

What is a key outcome of conducting market research?

Understanding competitive advantages.