Chapter 14: Artificial Intelligence for Digital Marketing

artificial general intelligence (AGI)

a computer that can mimic the problem-solving and decision-making abilities of humans; a goal of computer scientists and modern AI is a step toward that goal

computer vision

an area of computer science that seeks to enable computers to “see” the content of an image

hallucinations

incorrect but plausible-seeming statements sometimes produced by generative AI (LLMs) 

large language models (LLMs)

a generative AI that uses neural networks to learn language patterns from millions of documents and produce text responses to prompts 

neural networks

a machine learning architecture that uses nodes and activation coefficients to analyze input data (images, text, or numerical data) and produce a determined response (an inference based on the input data); these neural networks form the basic architecture of modern AI systems