Voting behaviour and the media

Class dealignment

Class dealignment

The process where individuals no longer identify themselves with belonging to a certain class and for political purposes fail to make a class connection with their voting pattern.

Partisan dealignment

The process where individuals no longer identify themselves on a long-term basis by being associated with a certain political party.

Governing competency

The perceived ability of the governing party in office to manage the affairs of the state well and effectively. It can also be a potential view of opposition parties and their perceived governing competency if they were to secure office.

Disillusion and apathy

A process of disengagement with politics and political activity. Having no confidence in politics and politicians as being able to solve issues and make a difference. Manifested in low turnout at elections and poor awareness of contemporary events.

Manifesto

In its manifesto, a political party will spell out in detail what actions and programmes it would like to put in place if it is successful in the next election - a set of promises for future action.

Mandate

The successful party following an election claims it has the authority (mandate) to implement its manifesto promises and also a general permission to govern as new issues arise.