Business of Television Quiz 11

What do you look for in Televesion research and consumer insights

ratings, who is watching, where they’re watching, when they’re watching, how they’re watching

What is television research and consumer insights used for?

scheduling, advertising, pick-up/cancellation decisions, syndication sales report

How do we get ratings?

Nielsen National Sample

How many homes are chosen for Nielsen National Sample?

43,000

rating

percentage of the particular universe ie homes, adults 18-49 whether watching or not

Live

only those who watch

C3

those watching just the commercials plus those that watched the same commercials within three days (key advertiser currency)

Frequency

measures the average number of times a person watched a given TV show or advertisement during a specific time period

Reach

the total number of people who viewed the program or commercial

Gross Rating Points (GRP)

unduplicated rating points over a set period of time

18-49

largest and most advertised to demographic adults aged 18-49

Total viewers

the sum of all people ages 2 and up who viewed a particular program, representative of the entire viewing audience

HUTs

Housing using television

PUTs

persons using television

Program testing

Respondents watch a show on a kiosk and turn a dial to record their moment by moment reactions then take a survey

Focus Groups

groups of 10-15 watch a program and then are lead through a constructive discussion about their thoughts on the program

What is relevant in shows today?

IP and reboots are teetering out, spinoffs/adaptations are popular, everyone wants the office or abbott, sports is always popular

Pros and cons of working with children in this field?

they will say exactly whats on their mind, but get bored quickly

What is an example of trend analysis?

they are interviewing different age groups what their comfort levels with sex, alcohol, cigarettes, drugs, etc on TV